2022 Partner Innovation Award Release

Aethereus Recognized in Salesforce Partner Innovation Awards

Aethereus Demonstrates Excellence within Salesforce Ecosystem

Dallas, TX, September 27th, 2022– Aethereus announced that it has been named a recipient of the Salesforce Partner Innovation Award in Consumer Goods Cloud (CG Cloud) to re-imagine the farm-to-table journey and deliver a crunchy distributor experience for a leading snacks manufacturing client.

Aethereus announced that it has helped the client transform its business using Salesforce Consumer Goods Cloud to ensure strong distributor experience and collaborative farm-to-table value chain.

Comments on the News

  • “We are honored to receive the 2022 Salesforce Partner Innovation Award, Aethereus brings strong commitment to innovation and customer success. This award recognizes our expertise and commitment to helping brands transform their businesses with the Salesforce’s platform,” said Vijay Gupta, Co-Founder and Head-Technology and Alliances at Aethereus.
  • “Salesforce Partner Innovation Award winners, such as Aethereus, help customers grow faster and reach further in this new digital economy,” said Tyler Prince, Executive Vice President, Alliances & Channels, Salesforce. “Salesforce partners are integral to enabling digital transformation and driving customer success.”

Salesforce partners such as Aethereus are part of the growing Salesforce economy, which according to a study by IDC, is projected to produce 9.3 million new jobs and $1.6 trillion in new business revenue by 2026. The study finds that Salesforce is driving massive gains for its partner ecosystem, which will see $6.19 in gains for every $1 Salesforce makes by 2026. Salesforce has also found that more than 90% of its customers use partner apps and experts.

The tenth annual Partner Innovation Awards recognize the significant contribution Salesforce partners have made across clouds, industries, and the broader partner program – including consulting firms, digital agencies, resellers and ISV partners. For a full list of this year’s Partner Innovation Award winners, please visit Salesforce Announces 2022 Partner Innovation Award Winners – Salesforce News.
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About Aethereus

Aethereus is an award-winning Salesforce Summit Partner with offices in US, Germany and India. We specialize in Salesforce Industries and Marketing Cloud with focus on Manufacturing, CPG, BFS, High Tech and Education. Our customers love us for agile approach, modern methods, cross-cloud expertise, but most of all – our ability to unlock value from Salesforce investments. With Aethereus studio, we co-create innovative use cases with clients spanning Industry 4.0 and Salesforce platform.

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Bridging educational gaps for underprivileged children

Aethereus as a part of its CSR initiative joins UPAY as a partner and makes a commitment to provide UPAY with certain learning equipment that aim to educate the underprivileged

 

children through Reach & Teach initiative. We strongly support this mission and envisions on removing disparities in the field of education and provide each child access to quality education by supporting the operations of UPAY learning center in Pune.

Welfare and Education initiatives to empower children affected by Farmer suicides

Aethereus partnered with Snehwan an NGO who works for children who lost their parents to farmer’s suicide. Aethereus supported SNEHWAN to build classrooms & to work for the welfare of SNEHWAN children to make them self-sufficient in their lives and help them upskill for their future career roles.

Empowering Acid Attack Survivors

The Brave Souls Foundation is a non-profit organisation established and led by acid attack survivors to prevent acid attacks, combat gender-based violence, and improve the welfare of survivors.


Aethereus has made a significant impact by supporting survivors through comprehensive assistance, offering vital resources such as medical, psychological, educational, financial, and legal support. This compassionate initiative encompasses a wide range of needs, including rehabilitation, access to food, essential medications, and secure shelter for these resilient survivors.

Empowering underpriviledge kids with Diwali workshops

Tara Mobile Creche (TMC), a non-profit organization, focuses on addressing the health and educational needs of children whose parents work on construction sites in Pune. Through the 'Aethereus Community Outreach' program, #TeamAethereus dedicated the day to candle making workshops, teaching sessions, and sharing goodies with the kids on the occasion of Diwali. Interacting with the remarkably talented kids, sharing experiences, listening to their stories, and witnessing the dreams in their eyes was a rewarding experience.

Blood donation drive on India’s 74 th republic day

Aethereus ringed in 74th Republic Day celebrations by organizing a blood donation camp to commemorate the sacrifice of our freedom fighters. More than 100+ participated in this drive collecting 250 units of blood, which used to help kids suffering from Thalassemia disease.


#TeamAethereus salutes all the rockstars who donated blood and impacted many lives to celebrate this festival. More power to you!

Paying way for a digital educational future

Aethereus has partnered with SOCH to make a meaningful impact on the lives of underprivileged children, ensuring they receive the necessary knowledge and education. Together, we've positively influenced the education of 200 children in Ghaziabad, by transforming Prathmik Vidyalaya first government school in Ghaziabad with fully digital classrooms. This marks a significant milestone in demonstrating how technology and education can collaboratively shape a brighter future for students in need.

Celebrating stories of 'Grit & Guts' with Pragati Foundation on Women’s Day

Aethereus 2023 Women’s Day theme was about celebrating the stories of ‘Grit & Guts’ from Pragati Foundation, a non-profit organization working to provide dignity to women from underprivileged communities. As a part of the Aethereus Outreach Program, it was humbling to listen to inspiring stories of their real struggles, their ‘Grit & Guts’ to march on and shine brilliantly with help from Pragati Foundation.  

Spreading Diwali joy with elderly at Silver home

Aethereus believes in fostering a sense of community and giving back, especially during times of celebration. In the spirit of Diwali, #TeamAethereus spent quality time with the old age people at Silver Homes, sharing smiles, laughter, and heartfelt conversations. We distributed delightful snacks and traditional diyas, illuminating not just their surroundings but also their spirits.

Cards and Payment company based in USA

The Need
Unify data across Marketing, Sales, Service and legacy systems for AI powered Customer attrition prediction


Approach 
Conduct Data cloud discovery and define integration architecture for creating C360 view. Foundation for cognitive churn prediction analysis


Expected Outcomes
Predict customers at risk – via smart AI predictions – based on their engagements history. Reduce attrition by 15% improved campaign outcomes

A professional services firm based in USA

The Need
Unified B2B Marketing journeys and insights across 12+ marketing channels

 

Approach 
Leverage Data Cloud + Pardot + Datorama for AI powered segmentation and marketing channel optimization dashboards


Expected Outcomes
Identify unknown customers visiting website leveraging data from multiple sources and target them with AI powered lead scoring – leading to 50% improved campaign outcomes

A global commercial vehicle manufacturer

The Need
reate Customer 360 view across 50+ data sources to enable AI powered segmentation with data cloud


Approach 
Aethereus leveraged Data Cloud for data profiling and harmonization across 50+ sources


Expected Outcomes
Unified view of customer journey across Marketing, Sales and Journey. AI powered campaign journeys leading to 2X improvement in targeting

Fleet Management Company in US

The Need
Improve agent productivity with AI powered suggestions and auto-responses


Approach 
Aethereus leveraged Einstein Next Best Action and Einstein for Service to leverage AI-powered case classification, next best actions and cognitive service replies


Expected Outcomes
24% improved CSAT due to ‘first time right’ responses, 32% improvement in agent productivity

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