5 Exciting Einstein Features from Salesforce Winter ’22 Release

In our previous posts of the Winter ’22 Release Series we had a look at some of the amazing new features from Salesforce Winter ’22 release in areas of Salesforce Platform and Flows . In this post we will be having a look at the exciting Einstein features that will be delivered as part of Winter ‘22 release. 

1. Teach Your Bot to Speak Multiple Languages (Beta)

Monolingual bots are so 2020 ! introducing multi-language support in Einstein bots ! You can now add multiple secondary language translations for each dialog to the same bot. This will help deliver consistent experience across multiple geographies with minimal overhead for the Salesforce Admins. 

What’s great is that you will also get individual scoring for each language intent model, which can be used to train and improve the chat experience for all customers. 

Reference URL: https://help.salesforce.com/s/articleView?id=release-notes.rn_automate_bots_multiple_languages.htm&type=5&language=en_US 

2. Gather Insights Directly from Snowflake Schema (Pilot)

Currently to create a discovery story you need to connect to Snowflake, design a dataflow to ingest the data and then create a dataset as base for the story creation. With the new live connection to Snowflake, you will be able access the data directly from Snowflake and create insight stories faster without the need to replicate the Snowflake data as a dataset in data manager. This will also prevent duplication of data in Tableau CRM dataset and also save your Tableau CRM storage space. 

Reference URL: https://help.salesforce.com/s/articleView?id=release-notes.rn_bi_edd_story_direct_live.htm&type=5&release=234

3. Predict Outcomes for Multiple Categories with Multiclass Models (Pilot)

Currently Einstein Discovery supports numeric and binary classification models. Now with the introduction of multiclass model you can predict outcome of up to 10 classes. Although maximizing and minimizing the outcome is not supported for the multiclass models they can still be very useful where you need to predict the classifications. For example, The model can help predict which product package a customer is more likely to purchase. 

Reference URL: https://help.salesforce.com/s/articleView?id=release-notes.rn_bi_edd_multiclass_classification_pilot.htm&type=5&release=234 

4. Train and Retrain a Dataset with Less Data

Screenshot 2021-09-03 at 2.41.01 PM

The earlier object-detection-v1 model requires at least 200 bounding box annotations per object for training. With the introduction of object-detection-v2 this requirement of the minimum bounding boxes is reduced down to 50 annotations, just a quarter of what was needed earlier ! While we can still expect higher accuracy with the same amount of data, Einstein Vision’s updates are making significant improvements to the product and making it easier for developers to build better apps with lesser effort. 

Reference URL: https://help.salesforce.com/s/articleView?id=release-notes.rn_einstein_vision_bounding_box_increase.htm&type=5&release=234 

5. Operationalize Externally Built Models in Einstein Discovery (Generally Available)

Love tinkering with hyperparameters? Well, get your inner data scientist back to work! Create your own custom models with the tools you know and like, bundle the files, deploy to Salesforce and you are good to go! The ability to use external models in Einstein Discovery opens up a whole gamut of possibilities, you can now have faster or more powerful externally trained models which can be plugged in with Einstein Discovery to give an altogether different meaning to AI based insights. 

Reference URL: https://help.salesforce.com/s/articleView?id=release-notes.rn_bi_edd_model_import.htm&type=5&release=234 

While Salesforce Einstein gets some cool new features, the best part about this release has been the availability of capabilities that can help make Salesforce Einstein simpler, scalable and extendable. If you have any other Einstein favourites from Winter ’22 then do share it with us as comments.

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Bridging educational gaps for underprivileged children

Aethereus as a part of its CSR initiative joins UPAY as a partner and makes a commitment to provide UPAY with certain learning equipment that aim to educate the underprivileged


children through Reach & Teach initiative. We strongly support this mission and envisions on removing disparities in the field of education and provide each child access to quality education by supporting the operations of UPAY learning center in Pune.

Welfare and Education initiatives to empower children affected by Farmer suicides

Aethereus partnered with Snehwan an NGO who works for children who lost their parents to farmer’s suicide. Aethereus supported SNEHWAN to build classrooms & to work for the welfare of SNEHWAN children to make them self-sufficient in their lives and help them upskill for their future career roles.

Empowering Acid Attack Survivors

The Brave Souls Foundation is a non-profit organisation established and led by acid attack survivors to prevent acid attacks, combat gender-based violence, and improve the welfare of survivors.

Aethereus has made a significant impact by supporting survivors through comprehensive assistance, offering vital resources such as medical, psychological, educational, financial, and legal support. This compassionate initiative encompasses a wide range of needs, including rehabilitation, access to food, essential medications, and secure shelter for these resilient survivors.

Empowering underpriviledge kids with Diwali workshops

Tara Mobile Creche (TMC), a non-profit organization, focuses on addressing the health and educational needs of children whose parents work on construction sites in Pune. Through the 'Aethereus Community Outreach' program, #TeamAethereus dedicated the day to candle making workshops, teaching sessions, and sharing goodies with the kids on the occasion of Diwali. Interacting with the remarkably talented kids, sharing experiences, listening to their stories, and witnessing the dreams in their eyes was a rewarding experience.

Blood donation drive on India’s 74 th republic day

Aethereus ringed in 74th Republic Day celebrations by organizing a blood donation camp to commemorate the sacrifice of our freedom fighters. More than 100+ participated in this drive collecting 250 units of blood, which used to help kids suffering from Thalassemia disease.

#TeamAethereus salutes all the rockstars who donated blood and impacted many lives to celebrate this festival. More power to you!

Paying way for a digital educational future

Aethereus has partnered with SOCH to make a meaningful impact on the lives of underprivileged children, ensuring they receive the necessary knowledge and education. Together, we've positively influenced the education of 200 children in Ghaziabad, by transforming Prathmik Vidyalaya first government school in Ghaziabad with fully digital classrooms. This marks a significant milestone in demonstrating how technology and education can collaboratively shape a brighter future for students in need.

Celebrating stories of 'Grit & Guts' with Pragati Foundation on Women’s Day

Aethereus 2023 Women’s Day theme was about celebrating the stories of ‘Grit & Guts’ from Pragati Foundation, a non-profit organization working to provide dignity to women from underprivileged communities. As a part of the Aethereus Outreach Program, it was humbling to listen to inspiring stories of their real struggles, their ‘Grit & Guts’ to march on and shine brilliantly with help from Pragati Foundation.  

Spreading Diwali joy with elderly at Silver home

Aethereus believes in fostering a sense of community and giving back, especially during times of celebration. In the spirit of Diwali, #TeamAethereus spent quality time with the old age people at Silver Homes, sharing smiles, laughter, and heartfelt conversations. We distributed delightful snacks and traditional diyas, illuminating not just their surroundings but also their spirits.

Cards and Payment company based in USA

The Need
Unify data across Marketing, Sales, Service and legacy systems for AI powered Customer attrition prediction

Conduct Data cloud discovery and define integration architecture for creating C360 view. Foundation for cognitive churn prediction analysis

Expected Outcomes
Predict customers at risk – via smart AI predictions – based on their engagements history. Reduce attrition by 15% improved campaign outcomes

A professional services firm based in USA

The Need
Unified B2B Marketing journeys and insights across 12+ marketing channels


Leverage Data Cloud + Pardot + Datorama for AI powered segmentation and marketing channel optimization dashboards

Expected Outcomes
Identify unknown customers visiting website leveraging data from multiple sources and target them with AI powered lead scoring – leading to 50% improved campaign outcomes

A global commercial vehicle manufacturer

The Need
reate Customer 360 view across 50+ data sources to enable AI powered segmentation with data cloud

Aethereus leveraged Data Cloud for data profiling and harmonization across 50+ sources

Expected Outcomes
Unified view of customer journey across Marketing, Sales and Journey. AI powered campaign journeys leading to 2X improvement in targeting

Fleet Management Company in US

The Need
Improve agent productivity with AI powered suggestions and auto-responses

Aethereus leveraged Einstein Next Best Action and Einstein for Service to leverage AI-powered case classification, next best actions and cognitive service replies

Expected Outcomes
24% improved CSAT due to ‘first time right’ responses, 32% improvement in agent productivity

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