Aethereus recognized in Salesforce Partner Innovation Awards 2021

Aethereus recognized in Salesforce Partner Innovation Awards


Dallas,TX, January 02, 2022 – Aethereus announced that it has helped Airblack transform its business by reimagining their client experience spanning client acquisition, onboarding and customer service to fuel Airblack’s vision of enabling micro-entrepreneurs in the beauty segment.

For this innovative work, Aethereus has been named a recipient of the Salesforce Partner Innovation Award in Sales Cloud.

Airblack, a learning platform backed by VCs, is helping people learn passion skills and become micro-entrepreneurs and creators. Airblack Beauty Club is now a leading makeup and beauty skills platform, offering learners Makeup Artist certification programs.

With expertise in helping hyperscale startups, Aethereus worked with the Airblack CXO team to create a scalable sales blueprint for their business model. This helped them digitize the student acquisition and onboarding process while creating a foundation for 10X growth in the next 2 years. Aethereus leveraged EduAssist Lightning Bolt solution to streamline client experience across multiple channels, while improving sales conversions and lifetime retention of existing members.

Comments on the News

  • “We’re honored to receive a 2021 Partner Innovation A Aethereus holds a strong commitment to innovation and customer success. This award recognizes our expertise and commitment to helping brands transform their businesses with the Salesforce’s platform,” said Vijay Gupta, Co-Founder and Head-Technology and Alliances at Aethereus.
  • “As we drive B2C sales, having a real-time feedback loop on sales and marketing is critical and Aethereus has helped us make a fully digital stack using Salesforce. This has allowed us to scale our sales functions while having a real-time view of our funnel. The platform has helped us digitize Airblack’s entire sales funnel and enabled 4X scaling of our sales team.” said Videt Jaiswal, Founder and CEO at Airblack.
  • “Salesforce Partner Innovation Award winners such as Aethereus work relentlessly to enable customers,” said Tyler Prince, Executive Vice President, Alliances & Channels, Salesforce. “Salesforce partners are integral to enabling digital transformation and success for customers in our new work-from-anywhere world.”

Salesforce partners such as Aethereus are part of the growing Salesforce economy, which according to   a new study by IDC*, is projected to produce more than 9 million new jobs and $1.6 trillion in new business revenue by 2026. The study finds that Salesforce is driving massive gains for its partner ecosystem, which will see $6.19 in gains for every $1 Salesforce makes by 2026.

**​​IDC White Paper, sponsored by Salesforce, “The Salesforce Economic Impact,” doc #US48214821, September 20, 2021

Salesforce, Sales Cloud and others are among the trademarks of, inc.

About Aethereus
Aethereus is a multi-award winning Salesforce Summit partner with offices in Texas, USA and Pune, India, serving clients across 20+ countries. Aethereus provides deep industry expertise and solid Salesforce platform knowledge, focusing on multi-cloud deployments, industry clouds, and rapid sprints resulting in faster concept-to-market. We harness the power of modern technology and Salesforce along with an innovative design-led approach to help firms craft signature experiences for their clients.

About Airblack
Founded in 2019, Airblack is a learning platform, helping people become microentrepreneurs and creators through DIT (do-it-together) courses from curated experts. Airblack Beauty Club, launched by Airblack in 2020, is currently India’s largest live learning platform for Makeup and Beauty enthusiasts. Over 25,000 learners have taken Airblack’s DIT Courses in 500+ cities in India and UAE, and 45,000 hours of live learning happens on the platform every month.

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Bridging educational gaps for underprivileged children

Aethereus as a part of its CSR initiative joins UPAY as a partner and makes a commitment to provide UPAY with certain learning equipment that aim to educate the underprivileged


children through Reach & Teach initiative. We strongly support this mission and envisions on removing disparities in the field of education and provide each child access to quality education by supporting the operations of UPAY learning center in Pune.

Welfare and Education initiatives to empower children affected by Farmer suicides

Aethereus partnered with Snehwan an NGO who works for children who lost their parents to farmer’s suicide. Aethereus supported SNEHWAN to build classrooms & to work for the welfare of SNEHWAN children to make them self-sufficient in their lives and help them upskill for their future career roles.

Empowering Acid Attack Survivors

The Brave Souls Foundation is a non-profit organisation established and led by acid attack survivors to prevent acid attacks, combat gender-based violence, and improve the welfare of survivors.

Aethereus has made a significant impact by supporting survivors through comprehensive assistance, offering vital resources such as medical, psychological, educational, financial, and legal support. This compassionate initiative encompasses a wide range of needs, including rehabilitation, access to food, essential medications, and secure shelter for these resilient survivors.

Empowering underpriviledge kids with Diwali workshops

Tara Mobile Creche (TMC), a non-profit organization, focuses on addressing the health and educational needs of children whose parents work on construction sites in Pune. Through the 'Aethereus Community Outreach' program, #TeamAethereus dedicated the day to candle making workshops, teaching sessions, and sharing goodies with the kids on the occasion of Diwali. Interacting with the remarkably talented kids, sharing experiences, listening to their stories, and witnessing the dreams in their eyes was a rewarding experience.

Blood donation drive on India’s 74 th republic day

Aethereus ringed in 74th Republic Day celebrations by organizing a blood donation camp to commemorate the sacrifice of our freedom fighters. More than 100+ participated in this drive collecting 250 units of blood, which used to help kids suffering from Thalassemia disease.

#TeamAethereus salutes all the rockstars who donated blood and impacted many lives to celebrate this festival. More power to you!

Paying way for a digital educational future

Aethereus has partnered with SOCH to make a meaningful impact on the lives of underprivileged children, ensuring they receive the necessary knowledge and education. Together, we've positively influenced the education of 200 children in Ghaziabad, by transforming Prathmik Vidyalaya first government school in Ghaziabad with fully digital classrooms. This marks a significant milestone in demonstrating how technology and education can collaboratively shape a brighter future for students in need.

Celebrating stories of 'Grit & Guts' with Pragati Foundation on Women’s Day

Aethereus 2023 Women’s Day theme was about celebrating the stories of ‘Grit & Guts’ from Pragati Foundation, a non-profit organization working to provide dignity to women from underprivileged communities. As a part of the Aethereus Outreach Program, it was humbling to listen to inspiring stories of their real struggles, their ‘Grit & Guts’ to march on and shine brilliantly with help from Pragati Foundation.  

Spreading Diwali joy with elderly at Silver home

Aethereus believes in fostering a sense of community and giving back, especially during times of celebration. In the spirit of Diwali, #TeamAethereus spent quality time with the old age people at Silver Homes, sharing smiles, laughter, and heartfelt conversations. We distributed delightful snacks and traditional diyas, illuminating not just their surroundings but also their spirits.

Cards and Payment company based in USA

The Need
Unify data across Marketing, Sales, Service and legacy systems for AI powered Customer attrition prediction

Conduct Data cloud discovery and define integration architecture for creating C360 view. Foundation for cognitive churn prediction analysis

Expected Outcomes
Predict customers at risk – via smart AI predictions – based on their engagements history. Reduce attrition by 15% improved campaign outcomes

A professional services firm based in USA

The Need
Unified B2B Marketing journeys and insights across 12+ marketing channels


Leverage Data Cloud + Pardot + Datorama for AI powered segmentation and marketing channel optimization dashboards

Expected Outcomes
Identify unknown customers visiting website leveraging data from multiple sources and target them with AI powered lead scoring – leading to 50% improved campaign outcomes

A global commercial vehicle manufacturer

The Need
reate Customer 360 view across 50+ data sources to enable AI powered segmentation with data cloud

Aethereus leveraged Data Cloud for data profiling and harmonization across 50+ sources

Expected Outcomes
Unified view of customer journey across Marketing, Sales and Journey. AI powered campaign journeys leading to 2X improvement in targeting

Fleet Management Company in US

The Need
Improve agent productivity with AI powered suggestions and auto-responses

Aethereus leveraged Einstein Next Best Action and Einstein for Service to leverage AI-powered case classification, next best actions and cognitive service replies

Expected Outcomes
24% improved CSAT due to ‘first time right’ responses, 32% improvement in agent productivity

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