Aethereus recognized in Salesforce Partner Innovation Awards 2021

Aethereus recognized in Salesforce Partner Innovation Awards


Dallas,TX, January 02, 2022 – Aethereus announced that it has helped Airblack transform its business by reimagining their client experience spanning client acquisition, onboarding and customer service to fuel Airblack’s vision of enabling micro-entrepreneurs in the beauty segment.

For this innovative work, Aethereus has been named a recipient of the Salesforce Partner Innovation Award in Sales Cloud.

Airblack, a learning platform backed by VCs, is helping people learn passion skills and become micro-entrepreneurs and creators. Airblack Beauty Club is now a leading makeup and beauty skills platform, offering learners Makeup Artist certification programs.

With expertise in helping hyperscale startups, Aethereus worked with the Airblack CXO team to create a scalable sales blueprint for their business model. This helped them digitize the student acquisition and onboarding process while creating a foundation for 10X growth in the next 2 years. Aethereus leveraged EduAssist Lightning Bolt solution to streamline client experience across multiple channels, while improving sales conversions and lifetime retention of existing members.

Comments on the News

  • “We’re honored to receive a 2021 Partner Innovation A Aethereus holds a strong commitment to innovation and customer success. This award recognizes our expertise and commitment to helping brands transform their businesses with the Salesforce’s platform,” said Vijay Gupta, Co-Founder and Head-Technology and Alliances at Aethereus.
  • “As we drive B2C sales, having a real-time feedback loop on sales and marketing is critical and Aethereus has helped us make a fully digital stack using Salesforce. This has allowed us to scale our sales functions while having a real-time view of our funnel. The platform has helped us digitize Airblack’s entire sales funnel and enabled 4X scaling of our sales team.” said Videt Jaiswal, Founder and CEO at Airblack.
  • “Salesforce Partner Innovation Award winners such as Aethereus work relentlessly to enable customers,” said Tyler Prince, Executive Vice President, Alliances & Channels, Salesforce. “Salesforce partners are integral to enabling digital transformation and success for customers in our new work-from-anywhere world.”

Salesforce partners such as Aethereus are part of the growing Salesforce economy, which according to   a new study by IDC*, is projected to produce more than 9 million new jobs and $1.6 trillion in new business revenue by 2026. The study finds that Salesforce is driving massive gains for its partner ecosystem, which will see $6.19 in gains for every $1 Salesforce makes by 2026.

**​​IDC White Paper, sponsored by Salesforce, “The Salesforce Economic Impact,” doc #US48214821, September 20, 2021

Salesforce, Sales Cloud and others are among the trademarks of, inc.

About Aethereus
Aethereus is a multi-award winning Salesforce Summit partner with offices in Texas, USA and Pune, India, serving clients across 20+ countries. Aethereus provides deep industry expertise and solid Salesforce platform knowledge, focusing on multi-cloud deployments, industry clouds, and rapid sprints resulting in faster concept-to-market. We harness the power of modern technology and Salesforce along with an innovative design-led approach to help firms craft signature experiences for their clients.

About Airblack
Founded in 2019, Airblack is a learning platform, helping people become microentrepreneurs and creators through DIT (do-it-together) courses from curated experts. Airblack Beauty Club, launched by Airblack in 2020, is currently India’s largest live learning platform for Makeup and Beauty enthusiasts. Over 25,000 learners have taken Airblack’s DIT Courses in 500+ cities in India and UAE, and 45,000 hours of live learning happens on the platform every month.

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