Dreamforce ‘21 – A Quick Recap of Amazing Announcements from Opening Keynote

It’s a wrap of Dreamforce 2021, the first, one of its kind, in-person and online Salesforce event. Dreamforce is world’s largest enterprise technology conference packed with hundreds of enlightening sessions and luminary speakers. It was a three-day event from 21 – 23 September that aired live on Salesforce+, a brand-new streaming service introduced by Salesforce to enjoy live experiences and original content series.  In Case You Missed It (ICYMI), here’s Aethereus offering you a rundown of all the awesome product announcements made in Dreamforce 2021. So, let’s get the tape rollin’. 

Sales Cloud

Sales Cloud Announcements

Revenue Intelligence (GA SU ‘22):  Combines Sales Cloud, Einstein and Tableau capabilities into a unified revenue management command center that equips sales leaders with insights throughout the entire sales and revenue cycle.   

Subscription Management (GA SU ‘22): Delivers a unified customer experience empowering them to manage subscriptions from any self-service channel on their own and maximize revenue with Einstein.

Sales Enablement (GA WI ‘23): Build high performing sales teams fast to accelerate deals with data-driven coaching, Skill up sales reps with contextual, real-time learning & Tie enablement to revenue  

Reference URL: https://www.salesforce.com/news/stories/sales-cloud-innovations-help-companies-sell-smarter/   

Service Cloud

Service Cloud Announcements

All-Digital Contact Center (GA WI ‘22):  Digital Contact Center brings employees, partners, customers and apps on one single screen. It includes capabilities include Einstein Conversation Mining, Messaging for In-app & Web, Visual Remote Assistant, Workforce Engagement Intraday Management, and Service Cloud Voice.  

Einstein-Powered Service Workflow (GA WI ‘22): The all-new AI-powered workflows built into the Service Cloud 360 platform enable customer service teams to predict, route, and solve customer needs proactively and sometimes even before the customer is knows that a problem exists. It includes Customer Service Incident Management, Omni-Channel Flow, and Robotic process automation capabilities (RPA).    

Reference URL: https://www.salesforce.com/news/stories/new-automation-ai-innovations-from-service-cloud-360/ 

Marketing Cloud

Marketing Cloud Announcements

Salesforce CDP & AppExchange (GA WI ‘22):  Enable customers to activate their segment data via AppExchange apps from participating ISV partners to create personalized experiences across web, mobile and connected TV ads. AppExchange apps integrated with Salesforce CDP will be generally available from WI ’22 release. 

Datorama Reports Advanced (GA): Customize your Marketing Cloud dashboards, enrich your messaging and journey data with custom KPIs and data extracts, and unlock cross-channel insights with four ready-made apps. Datorama Reports Advanced is a premium upgraded version of Datorama Reports for Marketing Cloud. 

Reference URLs:  

Salesforce CDP (GA WI ‘22)

Salesforce CDP Announcements

Salesforce Customer Data Platform (CDP) is a powerful platform that supercharges customer interactions everywhere. The new Salesforce CDP enables companies prioritize first-party data to make every customer interaction more personalized.  It also makes data smarter, more connected, and easier to action upon in a trusted way. Salesforce CDP is now Generally Available (GA) from Winter ’22 release onwards. Now you can make every moment smarter with unified data. 

Reference URL: https://www.salesforce.com/news/stories/salesforce-cdp-innovations-make-customer-interactions-smarter/   

Commerce Cloud

Commerce Cloud Announcements

Salesforce CDP for Commerce (GA WI ‘22):  With Commerce Cloud data integrated into CDP out-of-the-box, companies get a complete view of first-party customer data across every touchpoint, providing a true single source of truth & ability to use that data in cross-channel marketing.

Salesforce Payments Powered by Stripe (GA): Salesforce Stripe partnership powers Commerce Cloud Payments & advanced commerce experiences for enterprise customers to help them adapt to a rapidly digitizing economy.     

Salesforce Fulfilment Network feat. FedEx (GA): New integration between FedEx, ShopRunner & Salesforce Commerce Cloud lets companies speed up and simplify shipping, make supply chain and fulfillment more efficient. 

Reference URLs: 


Tableau Announcements

Analytics App for Every Cloud (GA WI ‘22):  Tableau now has an analytics templated app for every cloud, be it Sales, Service, or even industries such as Manufacturing or Financial Services  

Salesforce Data Pipelines (GA):  Now Big Data officially meets Salesforce, at last! Data Pipelines bring the power of Apache Pig and Map-Reduce into the Salesforce multi-tenant environment for on-platform processing of your Big Data. It enables Salesforce customers to combine and transform data in Salesforce faster than ever. Instead of exporting data to an external tool to transform & aggregate, and then writing back to CRM, Data Pipelines enables customers to enrich and modify data natively in Salesforce.       

Reference URL:  


Mulesoft Announcements

Mulesoft Composer for Salesforce (GA):  Offers the easiest way to connect apps & data to Salesforce and deliver connected experiences, faster without writing a single line of code.

Mulesoft RPA GA (SU ’22): Replace repetitive tasks with bots that can intelligently process documents, enter data, or take action on the user’s behalf, all without code. 

Anypoint Platform: Universal API Management (GA SP ’22): Connect any app, data, or device with MuleSoft Anypoint Platform, accelerate projects with a single marketplace for APIs and integration assets. 

Reference URLs:  

Customer 360 Platform

Customer 360 Platform

Salesforce Customer 360 Platform is now Slack-first Customer 360 platform. It connects employees, customers, partners and the apps  they use on a unified platform. Brand-new pre-built integrations between Slack and Salesforce allow every department such as Sales, Service, & Marketing to collaborate in channels that unite teams and streamline workflows built around  CRM data. This helps them to get a single source of truth for their business and a single, shared view of the customer. 

Reference URL: https://www.salesforce.com/news/press-releases/2021/08/17/slack-supercharges-salesforce-customer-360-for-sales-service-marketing-and-analytics/  



Hyperforce is a platform architecture built to securely and reliably deliver the Salesforce Customer 360, including Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, Industries and more, on major public clouds. It empowers customers to deploy apps and services from anywhere, while using the scale and agility of the public cloud. Hyperforce delivers performance at B2B and B2C scale, built-in trust, local data storage and backwards compatibility. Hyperforce will be live in 16 regions (new ones in EU Operations Zone) by the end of 2022. It is designed keeping sustainability in mind as it runs on 100% renewable energy. 

Reference URL: https://www.salesforce.com/news/press-releases/2020/12/02/introducing-salesforce-hyperforce/   

Backup & Restore


The new Backup and Recovery service offers the much-needed ability for Admins to take continuous backups of their Salesforce orgs and revert back to any point with just a few clicks. With Backup and Restore the Salesforce Admins will be able to automate regular backups of the orgs object data, files and attachments, restore old data from backups and automatically remove old backups. The backups will be fully audited and will provide details of the initiation, changes and running of backups. 

Reference URL: https://www.salesforce.com/news/press-releases/2020/12/02/introducing-salesforce-hyperforce/ 


Slack Announcements

Huddles (GA):  Slack huddles is a lightweight audio-first way to start live conversations. Wow that’s super cool to recreate the office environment and spontaneous desk chats. Use it to discuss a complex topic on the fly without having to negotiate busy calendars, and enjoy a break from being on camera.

Clips (GA SU ’22): Slack Clips allow teams to create, share, and consume video and audio content in Slack channels. Yes, you heard it right. With clips, users can leave quick and simple video or audio messages right from any Slack channel or DM. This offers a more flexible and asynchronous way of communicating with their team. 

Reference URL: https://www.salesforce.com/news/stories/faq-how-salesforce-and-slack-help-companies-build-their-digital-hq/  

These were the latest and greatest product announcements in Dreamforce 2021 Opening Keynote. If you wish to view the recording of this session, it is available here to stream on-demand. Apart from this, there also were a number of other announcements made in the keynotes of the respective product sessions such as Sales, Service, Marketing, Platform, etc. All those session recordings are available here. Maybe it calls for a week of binge-watching on Salesforce+ with a beverage of your choice. Cheers!  

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Bridging educational gaps for underprivileged children

Aethereus as a part of its CSR initiative joins UPAY as a partner and makes a commitment to provide UPAY with certain learning equipment that aim to educate the underprivileged


children through Reach & Teach initiative. We strongly support this mission and envisions on removing disparities in the field of education and provide each child access to quality education by supporting the operations of UPAY learning center in Pune.

Welfare and Education initiatives to empower children affected by Farmer suicides

Aethereus partnered with Snehwan an NGO who works for children who lost their parents to farmer’s suicide. Aethereus supported SNEHWAN to build classrooms & to work for the welfare of SNEHWAN children to make them self-sufficient in their lives and help them upskill for their future career roles.

Empowering Acid Attack Survivors

The Brave Souls Foundation is a non-profit organisation established and led by acid attack survivors to prevent acid attacks, combat gender-based violence, and improve the welfare of survivors.

Aethereus has made a significant impact by supporting survivors through comprehensive assistance, offering vital resources such as medical, psychological, educational, financial, and legal support. This compassionate initiative encompasses a wide range of needs, including rehabilitation, access to food, essential medications, and secure shelter for these resilient survivors.

Empowering underpriviledge kids with Diwali workshops

Tara Mobile Creche (TMC), a non-profit organization, focuses on addressing the health and educational needs of children whose parents work on construction sites in Pune. Through the 'Aethereus Community Outreach' program, #TeamAethereus dedicated the day to candle making workshops, teaching sessions, and sharing goodies with the kids on the occasion of Diwali. Interacting with the remarkably talented kids, sharing experiences, listening to their stories, and witnessing the dreams in their eyes was a rewarding experience.

Blood donation drive on India’s 74 th republic day

Aethereus ringed in 74th Republic Day celebrations by organizing a blood donation camp to commemorate the sacrifice of our freedom fighters. More than 100+ participated in this drive collecting 250 units of blood, which used to help kids suffering from Thalassemia disease.

#TeamAethereus salutes all the rockstars who donated blood and impacted many lives to celebrate this festival. More power to you!

Paying way for a digital educational future

Aethereus has partnered with SOCH to make a meaningful impact on the lives of underprivileged children, ensuring they receive the necessary knowledge and education. Together, we've positively influenced the education of 200 children in Ghaziabad, by transforming Prathmik Vidyalaya first government school in Ghaziabad with fully digital classrooms. This marks a significant milestone in demonstrating how technology and education can collaboratively shape a brighter future for students in need.

Celebrating stories of 'Grit & Guts' with Pragati Foundation on Women’s Day

Aethereus 2023 Women’s Day theme was about celebrating the stories of ‘Grit & Guts’ from Pragati Foundation, a non-profit organization working to provide dignity to women from underprivileged communities. As a part of the Aethereus Outreach Program, it was humbling to listen to inspiring stories of their real struggles, their ‘Grit & Guts’ to march on and shine brilliantly with help from Pragati Foundation.  

Spreading Diwali joy with elderly at Silver home

Aethereus believes in fostering a sense of community and giving back, especially during times of celebration. In the spirit of Diwali, #TeamAethereus spent quality time with the old age people at Silver Homes, sharing smiles, laughter, and heartfelt conversations. We distributed delightful snacks and traditional diyas, illuminating not just their surroundings but also their spirits.

Cards and Payment company based in USA

The Need
Unify data across Marketing, Sales, Service and legacy systems for AI powered Customer attrition prediction

Conduct Data cloud discovery and define integration architecture for creating C360 view. Foundation for cognitive churn prediction analysis

Expected Outcomes
Predict customers at risk – via smart AI predictions – based on their engagements history. Reduce attrition by 15% improved campaign outcomes

A professional services firm based in USA

The Need
Unified B2B Marketing journeys and insights across 12+ marketing channels


Leverage Data Cloud + Pardot + Datorama for AI powered segmentation and marketing channel optimization dashboards

Expected Outcomes
Identify unknown customers visiting website leveraging data from multiple sources and target them with AI powered lead scoring – leading to 50% improved campaign outcomes

A global commercial vehicle manufacturer

The Need
reate Customer 360 view across 50+ data sources to enable AI powered segmentation with data cloud

Aethereus leveraged Data Cloud for data profiling and harmonization across 50+ sources

Expected Outcomes
Unified view of customer journey across Marketing, Sales and Journey. AI powered campaign journeys leading to 2X improvement in targeting

Fleet Management Company in US

The Need
Improve agent productivity with AI powered suggestions and auto-responses

Aethereus leveraged Einstein Next Best Action and Einstein for Service to leverage AI-powered case classification, next best actions and cognitive service replies

Expected Outcomes
24% improved CSAT due to ‘first time right’ responses, 32% improvement in agent productivity

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