Salesforce Marketing Cloud Consultant

As a Salesforce Marketing Cloud Consultant, Salesforce Marketing Cloud Expertise (3-5 years) within Email Studio, Automation Studio, Journey Builder, Mobile Studio, Analytics Builder, Web Studio, and Contact Builder is needed.

Job Description

• Lead technical aspects of projects related to email, SMS, push notifications, landing pages and CRM initiatives
• Designing, deploying, maintaining and optimizing lead generation, demand generation, A/B & multivariate testing and customer nurture programs using (SFMC) marketing automation software
• Leverage Salesforce Marketing Cloud tools and scripting language (AMPscript) to deliver highly dynamic and personalized content
• Provides suggestions and out of the box thinking solutions for on-going or future campaigns
• Collaborate with internal team to manage, create and deploy campaigns on behalf of customers
• Manage subscriber data, import, and segmentation
• Scheduling deployment of test sends and live emails
• Researching, test and apply best practice techniques to improve program performance including email deliverability, response rates and actionable data
• Supporting day-to-day execution of marketing activities, campaigns and lead management
• Developing and maintain program performance reports
• Train key users and ensure availability of training and support materials

Desired Candidate Profile

• Expertise in the Digital Marketing domain and having a deep understanding of the Salesforce Marketing Cloud (ExactTarget) solutions
• Salesforce Marketing Cloud Consultant Certification(s)
• Certifications in Salesforce (Sales Cloud, Service Cloud, Platform Developer or App Builder) highly preferred
• Strong knowledge of the wider Salesforce ecosystem
• Experience on Java, Node.js, JavaScript, HTML, CSS, Bootstrap , AngularJS, React, PHP, AMPscript, Database
• Solid foundation in core marketing principles and practices
• Strong consulting and/or marketing technology implementation experience.