Salesforce Marketing Cloud Consultant

As a Salesforce Marketing Cloud Consultant, Salesforce Marketing Cloud Expertise (3-5 years) within Email Studio, Automation Studio, Journey Builder, Mobile Studio, Analytics Builder, Web Studio, and Contact Builder is needed.

Job Description

  • Lead technical aspects of projects related to email, SMS, push notifications, landing pages and CRM initiatives
  • Designing, deploying, maintaining and optimizing lead generation, demand generation, A/B & multivariate testing and customer nurture programs using (SFMC) marketing automation software
  • Leverage Salesforce Marketing Cloud tools and scripting language (AMPscript) to deliver highly dynamic and personalized content
  • Provides suggestions and out of the box thinking solutions for on-going or future campaigns
  • Collaborate with internal team to manage, create and deploy campaigns on behalf of customers
  • Manage subscriber data, import, and segmentation
  • Scheduling deployment of test sends and live emails
  • Researching, test and apply best practice techniques to improve program performance including email deliverability, response rates and actionable data
  • Supporting day-to-day execution of marketing activities, campaigns and lead management
  • Developing and maintain program performance reports
  • Train key users and ensure availability of training and support materials

Desired Candidate Profile

  • Expertise in the Digital Marketing domain and having a deep understanding of the Salesforce Marketing Cloud (ExactTarget) solutions
  • Salesforce Marketing Cloud Consultant Certification(s)
  • Certifications in Salesforce (Sales Cloud, Service Cloud, Platform Developer or App Builder) highly preferred
  • Strong knowledge of the wider Salesforce ecosystem
  • Experience on Java, Node.js, JavaScript, HTML, CSS, Bootstrap , AngularJS, React, PHP, AMPscript, Database
  • Solid foundation in core marketing principles and practices
  • Strong consulting and/or marketing technology implementation experience.
Job Type: Full Time
Job Location: Pune

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