Manufacturing Cloud partner advisory board

Dallas, May 24, 2023 

Aethereus announces nomination of Nitin Gupta – co-founder Aethereus, to Salesforce Partner Advisory Board for Manufacturing cloud, shaping the future of the Salesforce ecosystem

Aethereus, an award-winning Salesforce Summit partner, is proud to announce the selection of Nitin Gupta (Co-founder and Head, Delivery and Customer Success) as a member of the prestigious Salesforce Partner Advisory Board. This significant achievement underscores Nitin’s exceptional contributions, expertise and commitment to delivering outstanding Salesforce solutions for manufacturing industry.

The Salesforce Partner Advisory Board comprises a select group of industry leaders and innovators who collaborate closely with Salesforce, the global leader in customer relationship management (CRM) and cloud-based solutions. This esteemed position allows Aethereus to provide strategic guidance, share insights, and influence key decisions that shape the partner community and drive the future of the Salesforce ecosystem.

As a member of the Manufacturing Cloud Partner Advisory Board, Nitin will leverage his extensive experience, deep industry knowledge, and demonstrated success in driving digital transformation through Salesforce solutions. This appointment also highlights the company’s remarkable performance, customer satisfaction, and dedication to delivering cutting-edge technology solutions.

With Nitin joining the Partner Advisory Board, Aethereus gains an exclusive platform to shape the development of partner programs, initiatives, and product roadmap. This opportunity will further strengthen the already strong partnership between Aethereus and Salesforce, enabling the company to stay at the forefront of industry trends and enhance its ability to deliver innovative and tailored solutions to its clients.

“We are incredibly honored and excited at Nitin’s selection as a member of the Salesforce Partner Advisory Board for Manufacturing Cloud” said Vijay Gupta, Co-founder and Head-Technology and Alliances at Aethereus. “This appointment acknowledges our commitment to excellence, customer success, and our deep understanding of the Salesforce ecosystem. We look forward to collaborating with Salesforce and other board members to drive innovation, shape partner programs, and deliver unparalleled value to our clients.”

Joining the Salesforce Partner Advisory Board aligns with Aethereus vision of accelerating digital transformation and helping organizations harness the full potential of Salesforce solutions.

Aethereus extends its gratitude to its valued clients for their trust and continued partnership, as well as to the entire team for their unwavering commitment to excellence.

About Aethereus:

Aethereus is an award-winning Salesforce Summit Partner with offices in Texas, US and Pune, India. Aethereus specializes in Salesforce Industries and Marketing Cloud solutions with focus on Manufacturing, Consumer Goods, High Tech and Education domains. Our customers love us for agile approach, modern methods, cross-cloud expertise, but most of all – our ability to unlock value from Salesforce investments. With Aethereus studio, we co-create innovative use cases with clients spanning Industry 4.0 and Salesforce platform.

Bridging educational gaps for underprivileged children

Aethereus as a part of its CSR initiative joins UPAY as a partner and makes a commitment to provide UPAY with certain learning equipment that aim to educate the underprivileged


children through Reach & Teach initiative. We strongly support this mission and envisions on removing disparities in the field of education and provide each child access to quality education by supporting the operations of UPAY learning center in Pune.

Welfare and Education initiatives to empower children affected by Farmer suicides

Aethereus partnered with Snehwan an NGO who works for children who lost their parents to farmer’s suicide. Aethereus supported SNEHWAN to build classrooms & to work for the welfare of SNEHWAN children to make them self-sufficient in their lives and help them upskill for their future career roles.

Empowering Acid Attack Survivors

The Brave Souls Foundation is a non-profit organisation established and led by acid attack survivors to prevent acid attacks, combat gender-based violence, and improve the welfare of survivors.

Aethereus has made a significant impact by supporting survivors through comprehensive assistance, offering vital resources such as medical, psychological, educational, financial, and legal support. This compassionate initiative encompasses a wide range of needs, including rehabilitation, access to food, essential medications, and secure shelter for these resilient survivors.

Empowering underpriviledge kids with Diwali workshops

Tara Mobile Creche (TMC), a non-profit organization, focuses on addressing the health and educational needs of children whose parents work on construction sites in Pune. Through the 'Aethereus Community Outreach' program, #TeamAethereus dedicated the day to candle making workshops, teaching sessions, and sharing goodies with the kids on the occasion of Diwali. Interacting with the remarkably talented kids, sharing experiences, listening to their stories, and witnessing the dreams in their eyes was a rewarding experience.

Blood donation drive on India’s 74 th republic day

Aethereus ringed in 74th Republic Day celebrations by organizing a blood donation camp to commemorate the sacrifice of our freedom fighters. More than 100+ participated in this drive collecting 250 units of blood, which used to help kids suffering from Thalassemia disease.

#TeamAethereus salutes all the rockstars who donated blood and impacted many lives to celebrate this festival. More power to you!

Paying way for a digital educational future

Aethereus has partnered with SOCH to make a meaningful impact on the lives of underprivileged children, ensuring they receive the necessary knowledge and education. Together, we've positively influenced the education of 200 children in Ghaziabad, by transforming Prathmik Vidyalaya first government school in Ghaziabad with fully digital classrooms. This marks a significant milestone in demonstrating how technology and education can collaboratively shape a brighter future for students in need.

Celebrating stories of 'Grit & Guts' with Pragati Foundation on Women’s Day

Aethereus 2023 Women’s Day theme was about celebrating the stories of ‘Grit & Guts’ from Pragati Foundation, a non-profit organization working to provide dignity to women from underprivileged communities. As a part of the Aethereus Outreach Program, it was humbling to listen to inspiring stories of their real struggles, their ‘Grit & Guts’ to march on and shine brilliantly with help from Pragati Foundation.  

Spreading Diwali joy with elderly at Silver home

Aethereus believes in fostering a sense of community and giving back, especially during times of celebration. In the spirit of Diwali, #TeamAethereus spent quality time with the old age people at Silver Homes, sharing smiles, laughter, and heartfelt conversations. We distributed delightful snacks and traditional diyas, illuminating not just their surroundings but also their spirits.

Cards and Payment company based in USA

The Need
Unify data across Marketing, Sales, Service and legacy systems for AI powered Customer attrition prediction

Conduct Data cloud discovery and define integration architecture for creating C360 view. Foundation for cognitive churn prediction analysis

Expected Outcomes
Predict customers at risk – via smart AI predictions – based on their engagements history. Reduce attrition by 15% improved campaign outcomes

A professional services firm based in USA

The Need
Unified B2B Marketing journeys and insights across 12+ marketing channels


Leverage Data Cloud + Pardot + Datorama for AI powered segmentation and marketing channel optimization dashboards

Expected Outcomes
Identify unknown customers visiting website leveraging data from multiple sources and target them with AI powered lead scoring – leading to 50% improved campaign outcomes

A global commercial vehicle manufacturer

The Need
reate Customer 360 view across 50+ data sources to enable AI powered segmentation with data cloud

Aethereus leveraged Data Cloud for data profiling and harmonization across 50+ sources

Expected Outcomes
Unified view of customer journey across Marketing, Sales and Journey. AI powered campaign journeys leading to 2X improvement in targeting

Fleet Management Company in US

The Need
Improve agent productivity with AI powered suggestions and auto-responses

Aethereus leveraged Einstein Next Best Action and Einstein for Service to leverage AI-powered case classification, next best actions and cognitive service replies

Expected Outcomes
24% improved CSAT due to ‘first time right’ responses, 32% improvement in agent productivity

Privacy Preferences
When you visit our website, it may store information through your browser from specific services, usually in form of cookies. Here you can change your privacy preferences. Please note that blocking some types of cookies may impact your experience on our website and the services we offer.