Aethereus and PRIMUS Global Services announce a Strategic Alliance to Enable Customer Business Acceleration Initiatives through Salesforce Platform

The PRIMUS – Aethereus alliance will offer comprehensive and proven Salesforce implementation and maintenance solutions for customers throughout North America, Europe, India and EMEA.

Irving, TX January 26, 2022   Aethereus, an award-winning Salesforce Summit Partner firm, has announced a strategic partnership with PRIMUS Global Services (PRIMUS), a leading a global technology services and project outsourcing firm, to help customers navigate (and accelerate) the delivery of Salesforce implementations, legacy modernization and managed services.  As part of the partnership,  Anil Kilaru, CEO of Primus, will join the Aethereus board.

Salesforce is a leading provider of Customer Relationship Management (CRM) software worldwide.  It is used by private business, government, and non-profit organizations among others.  More than a standalone application to support sales and marketing activities, Salesforce offers a customer centric platform built to unite an enterprise, across all of its relevant departments, around the common goals of customer management, growth and satisfaction.

Vijay Gupta, Co-founder, Aethereus commented that, “We are thrilled to invite PRIMUS as a Strategic Partner, through their considerable geographical footprint and project resources, we believe this partnership will enhance our services to customers in the U.S. and global markets alike. We welcome Anil Kilaru to the Aethereus board and look forward to leveraging his deep expertise as a serial entrepreneur, as we expand in global markets.”

In commenting on the significant advantage, the new PRIMUS-Aethereus alliance brings its customers, Rob Lyon, PRIMUS COO, reflected that, “Both of our teams fully understand the opportunity, and the challenges, inherent in building an enterprise-wide Salesforce platform to enhance a customer’s unique and successful approach to customer relationship management.  The alliance team will use its combined experience to deliver expert Salesforce Consulting, implementations and managed services. Our primary objective is to help our clients leverage all the Salesforce has to offer and, at the same time, reduce their overall cost of ownership for our clients.  


About Aethereus

Aethereus is an award winning Salesforce Summit Partner with offices in USA and India. Aethereus partners with customers to solve their most challenging customer experience problems by leveraging the power of Salesforce with cutting-edge technology and a design-led approach.  They have been a Salesforce Partner since 2019 and have been one of the fastest to achieve the coveted Salesforce® Summit Partner status with consistent “5 of 5” ratings on project CSAT evaluations. Aethereus is also a 3-time recipient of Salesforce Partner Innovation awards in 2020 & 2021.  For more information visit:


Celebrating 20 years in business, PRIMUS is a global technology services and project outsourcing firm headquartered in Irving, Texas with offices in Europe, the U.K. and India.  The PRIMUS Salesforce Practice supports customers seeking expertise in Salesforce Core Engineering and Development, Data Analytics, Application Integration and Maintenance.  To learn how PRIMUS’s more than 4,000 technology team members worldwide deliver results for its customers visit:

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Bridging educational gaps for underprivileged children

Aethereus as a part of its CSR initiative joins UPAY as a partner and makes a commitment to provide UPAY with certain learning equipment that aim to educate the underprivileged


children through Reach & Teach initiative. We strongly support this mission and envisions on removing disparities in the field of education and provide each child access to quality education by supporting the operations of UPAY learning center in Pune.

Welfare and Education initiatives to empower children affected by Farmer suicides

Aethereus partnered with Snehwan an NGO who works for children who lost their parents to farmer’s suicide. Aethereus supported SNEHWAN to build classrooms & to work for the welfare of SNEHWAN children to make them self-sufficient in their lives and help them upskill for their future career roles.

Empowering Acid Attack Survivors

The Brave Souls Foundation is a non-profit organisation established and led by acid attack survivors to prevent acid attacks, combat gender-based violence, and improve the welfare of survivors.

Aethereus has made a significant impact by supporting survivors through comprehensive assistance, offering vital resources such as medical, psychological, educational, financial, and legal support. This compassionate initiative encompasses a wide range of needs, including rehabilitation, access to food, essential medications, and secure shelter for these resilient survivors.

Empowering underpriviledge kids with Diwali workshops

Tara Mobile Creche (TMC), a non-profit organization, focuses on addressing the health and educational needs of children whose parents work on construction sites in Pune. Through the 'Aethereus Community Outreach' program, #TeamAethereus dedicated the day to candle making workshops, teaching sessions, and sharing goodies with the kids on the occasion of Diwali. Interacting with the remarkably talented kids, sharing experiences, listening to their stories, and witnessing the dreams in their eyes was a rewarding experience.

Blood donation drive on India’s 74 th republic day

Aethereus ringed in 74th Republic Day celebrations by organizing a blood donation camp to commemorate the sacrifice of our freedom fighters. More than 100+ participated in this drive collecting 250 units of blood, which used to help kids suffering from Thalassemia disease.

#TeamAethereus salutes all the rockstars who donated blood and impacted many lives to celebrate this festival. More power to you!

Paying way for a digital educational future

Aethereus has partnered with SOCH to make a meaningful impact on the lives of underprivileged children, ensuring they receive the necessary knowledge and education. Together, we've positively influenced the education of 200 children in Ghaziabad, by transforming Prathmik Vidyalaya first government school in Ghaziabad with fully digital classrooms. This marks a significant milestone in demonstrating how technology and education can collaboratively shape a brighter future for students in need.

Celebrating stories of 'Grit & Guts' with Pragati Foundation on Women’s Day

Aethereus 2023 Women’s Day theme was about celebrating the stories of ‘Grit & Guts’ from Pragati Foundation, a non-profit organization working to provide dignity to women from underprivileged communities. As a part of the Aethereus Outreach Program, it was humbling to listen to inspiring stories of their real struggles, their ‘Grit & Guts’ to march on and shine brilliantly with help from Pragati Foundation.  

Spreading Diwali joy with elderly at Silver home

Aethereus believes in fostering a sense of community and giving back, especially during times of celebration. In the spirit of Diwali, #TeamAethereus spent quality time with the old age people at Silver Homes, sharing smiles, laughter, and heartfelt conversations. We distributed delightful snacks and traditional diyas, illuminating not just their surroundings but also their spirits.

Cards and Payment company based in USA

The Need
Unify data across Marketing, Sales, Service and legacy systems for AI powered Customer attrition prediction

Conduct Data cloud discovery and define integration architecture for creating C360 view. Foundation for cognitive churn prediction analysis

Expected Outcomes
Predict customers at risk – via smart AI predictions – based on their engagements history. Reduce attrition by 15% improved campaign outcomes

A professional services firm based in USA

The Need
Unified B2B Marketing journeys and insights across 12+ marketing channels


Leverage Data Cloud + Pardot + Datorama for AI powered segmentation and marketing channel optimization dashboards

Expected Outcomes
Identify unknown customers visiting website leveraging data from multiple sources and target them with AI powered lead scoring – leading to 50% improved campaign outcomes

A global commercial vehicle manufacturer

The Need
reate Customer 360 view across 50+ data sources to enable AI powered segmentation with data cloud

Aethereus leveraged Data Cloud for data profiling and harmonization across 50+ sources

Expected Outcomes
Unified view of customer journey across Marketing, Sales and Journey. AI powered campaign journeys leading to 2X improvement in targeting

Fleet Management Company in US

The Need
Improve agent productivity with AI powered suggestions and auto-responses

Aethereus leveraged Einstein Next Best Action and Einstein for Service to leverage AI-powered case classification, next best actions and cognitive service replies

Expected Outcomes
24% improved CSAT due to ‘first time right’ responses, 32% improvement in agent productivity

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