Aethereus and PRIMUS Global Services announce a Strategic Alliance to Enable Customer Business Acceleration Initiatives through Salesforce Platform

The PRIMUS – Aethereus alliance will offer comprehensive and proven Salesforce implementation and maintenance solutions for customers throughout North America, Europe, India and EMEA.

Irving, TX January 26, 2022   Aethereus, an award-winning Salesforce Summit Partner firm, has announced a strategic partnership with PRIMUS Global Services (PRIMUS), a leading a global technology services and project outsourcing firm, to help customers navigate (and accelerate) the delivery of Salesforce implementations, legacy modernization and managed services.  As part of the partnership,  Anil Kilaru, CEO of Primus, will join the Aethereus board.

Salesforce is a leading provider of Customer Relationship Management (CRM) software worldwide.  It is used by private business, government, and non-profit organizations among others.  More than a standalone application to support sales and marketing activities, Salesforce offers a customer centric platform built to unite an enterprise, across all of its relevant departments, around the common goals of customer management, growth and satisfaction.

Vijay Gupta, Co-founder, Aethereus commented that, “We are thrilled to invite PRIMUS as a Strategic Partner, through their considerable geographical footprint and project resources, we believe this partnership will enhance our services to customers in the U.S. and global markets alike. We welcome Anil Kilaru to the Aethereus board and look forward to leveraging his deep expertise as a serial entrepreneur, as we expand in global markets.”

In commenting on the significant advantage, the new PRIMUS-Aethereus alliance brings its customers, Rob Lyon, PRIMUS COO, reflected that, “Both of our teams fully understand the opportunity, and the challenges, inherent in building an enterprise-wide Salesforce platform to enhance a customer’s unique and successful approach to customer relationship management.  The alliance team will use its combined experience to deliver expert Salesforce Consulting, implementations and managed services. Our primary objective is to help our clients leverage all the Salesforce has to offer and, at the same time, reduce their overall cost of ownership for our clients.  


About Aethereus

Aethereus is an award winning Salesforce Summit Partner with offices in USA and India. Aethereus partners with customers to solve their most challenging customer experience problems by leveraging the power of Salesforce with cutting-edge technology and a design-led approach.  They have been a Salesforce Partner since 2019 and have been one of the fastest to achieve the coveted Salesforce® Summit Partner status with consistent “5 of 5” ratings on project CSAT evaluations. Aethereus is also a 3-time recipient of Salesforce Partner Innovation awards in 2020 & 2021.  For more information visit:


Celebrating 20 years in business, PRIMUS is a global technology services and project outsourcing firm headquartered in Irving, Texas with offices in Europe, the U.K. and India.  The PRIMUS Salesforce Practice supports customers seeking expertise in Salesforce Core Engineering and Development, Data Analytics, Application Integration and Maintenance.  To learn how PRIMUS’s more than 4,000 technology team members worldwide deliver results for its customers visit:

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