Redefining B2B Marketing Journey for an Independent distributor of Global Entertainment Content
Media & Entertainment
Salesforce Pardot, Sales Cloud
GoQuest Media, founded in 2013 in Mumbai, initially built its distribution network as the leading independent global distributor of South Asian content. Building on its widespread success placing local content-both format and finished tape across markets in territories across Asia, Africa, the Middle East, and Eastern Europe, GoQuest has evolved into a frontrunner in the global entertainment landscape specializing in the distribution of drama and scripted formats from markets across the world. GoQuest continues to expand its catalogue and distribution footprint worldwide with additional offices in the UK and Vietnam and a local sales presence in Istanbul and Tel Aviv.
GoQuest Media found it challenging to reach and engage with professionals globally from their field. These ranged from production houses, entertainment media distributors, TV broadcasters, and OTT platforms. GoQuest sought to tap their entire journey through targeted and personalized messaging, thus improving the conversations and closure of deals. They needed help to create touchpoints for their brand building and brand recall. They also wanted a seamless transfer of data and insights between marketing and sales with a real-time view on campaigns and to generate intelligence from data for effective targeting and relevant messaging for future campaigns.
We Used the Salesforce Pardot Growth version to help GoQuest achieve its short-term and long-term marketing automation goals. We implemented Salesforce Engage for a real-time view of marketing automation for their Sales team.
We redefined 4 Key aspects of marketing automation:
(1) Prospect Tracking & Lead Generation through Website:
Customer’s website was integrated with Pardot with suitable tracking pixels and lead flow into Pardot using form handlers. The tracking helped in visitor analytics and a prospect flow for targeted drip programs.
(2) List Management:
GoQuest was handing a staggering target audience of 200,000 professionals across geographies. We streamlined the client’s prospect database in Pardot by using intelligent segmentation and data archival.
(3) Personalization and Email Marketing:
Email was GoQuest’s most important communication channel for pitching shows to prospective clients. We personalized messaging and set up drip campaigns to drive qualified leads and conversations for closure.
(4) Social media Integration:
As part of GoQuest’s strategy to create more touchpoints for brand building, social media marketing was an important channel that was now effectively tapped by integrating social media channels to Pardot.
B2B Marketing transformation using Salesforce Pardot
Great partners in B2B Marketing transformation using Salesforce Pardot. Aethereus team worked very closely with us to suggest best practices and get us the most out of the Pardot platform. Most importantly, they were a great team to work with! I would recommend them for any Salesforce Marketing transformations!
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