Industresource

Transformed lead-to-cash cycles and optimize the Field Service operations for a leading world-class machinery provider

CLIENT NAME
Industresource

INDUSTRY
Heavy Machinery & Equipment Firm

SALESFORCE PRODUCTS
Salesforce Sales Cloud, Service Cloud, Salesforce Field Service (SFS)

About Customer

Industresource is a world-class provider of machinery and systems to support manufacturing. Their large inhouse team of service and support specialists and extensive inventory have positioned them into a leading One-Stop Resource to all industrial market segments.

The Challenge

Industresource relied heavily on MS Excel, which was inefficient to track the frequent changes made in the system and had minimal scope for automation, rendering the whole process less powerful. There was an immediate need to integrate the system with 3rd party vendors such as QuickBooks and use Conga to generate documents for orders, quotes and opportunities. Additionally, there was little data visualization and an immediate need to integrate a tracking system for payments.

The customer was facing an uphill task with field job management challenge as it did not have a 360 view of the workforce. Industresource wanted a system that could integrate their sales process with the field projects, thus bridging the gap. There was a lot of paperwork and no proper loading process, which sometimes led to information loss. The idea was to track the utilization of resources, inventory and product efficiently.

Our Solution

We used the Salesforce Sales Cloud and Salesforce Field Service implementation to build a customized solution for Industresource.

The sales cloud allowed them to store customers from the same window and sync it to third-party vendors like QuickBooks and Conga, eliminating multiple manual processes. Aethereus leveraged the standard sales cloud features like opportunity, quotes and orders to customize the business scenarios in Salesforce.

We helped the customer manage products from a single screen for any sales process by building multiple custom screens and automated processes. This change ensured the automatic syncing of newly generated orders to QuickBooks and a single click automated estimations for that order. The facility of logging tasks, calls and events made it easier for the users to follow up with potential clients.

We implemented Salesforce Field Service to assign technicians to jobs according to their skills and availability. It allowed the desk users at their office to monitor multiple jobs from a single window in real-time.

These changes empowered technicians to navigate the customer’s location, contact the customer, send emails and check the work details from the single application on the mobile device. It enhanced their capability by recording each individual’s updates of a job from the mobile device by logging the details of the product consumed during work and feeding information regarding the customer’s equipment on the go.

Technicians on the job could also enter their work details, fill in timesheets and capture documents all from the same application. They could even fill in the follow-up requests on the job if required and provide the customer service reports upon receiving digital signatures from the customer on the spot. Thus, by integrating the whole system, SFS helped in improving the customer experience.

Taylor Jones
Industresource
CEO

Lead to Cash Process & Field Service Transformed by Aethereus
We were extremely impressed with the thoughtfulness and thoroughness of the project. The team finished on time and with a better product than expected. Can’t go wrong here!

Quantitative Impact

30%

increase in field agents' Productivity

150%

increase in capacity output

360 degree

view of workforce management

Qualitative Impact

Easier Monitoring of Employee Sales Productivity

Indutresource could measure employee sales productivity with each action being captured and accounted for during the customer lifecycle.

Resource Management Snapshot

Due to the integration of multiple systems like sales, field service, and inventory management, the management could get a holistic outlook of the resources.

360 Prospect Engagement View

The sales team was able to get 360 views of prospect engagement which led to meaningful conversations for quick deal closure.

Improved Inventory & Product Tracking

Improvement in Inventory and product tracking led to reduced logistics and inventory costs.

Better Tools for Field Agents

Significant improvement in field agents' visibility, productivity and utilization.

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ABOUT AETHEREUS

We partner with our clients to solve their most challenging customer experience problems by leveraging the power of Salesforce with cutting-edge technology and a design-led approach. We have been Salesforce Partner since 2019. 

Bridging educational gaps for underprivileged children

Aethereus as a part of its CSR initiative joins UPAY as a partner and makes a commitment to provide UPAY with certain learning equipment that aim to educate the underprivileged

 

children through Reach & Teach initiative. We strongly support this mission and envisions on removing disparities in the field of education and provide each child access to quality education by supporting the operations of UPAY learning center in Pune.

Welfare and Education initiatives to empower children affected by Farmer suicides

Aethereus partnered with Snehwan an NGO who works for children who lost their parents to farmer’s suicide. Aethereus supported SNEHWAN to build classrooms & to work for the welfare of SNEHWAN children to make them self-sufficient in their lives and help them upskill for their future career roles.

Empowering Acid Attack Survivors

The Brave Souls Foundation is a non-profit organisation established and led by acid attack survivors to prevent acid attacks, combat gender-based violence, and improve the welfare of survivors.


Aethereus has made a significant impact by supporting survivors through comprehensive assistance, offering vital resources such as medical, psychological, educational, financial, and legal support. This compassionate initiative encompasses a wide range of needs, including rehabilitation, access to food, essential medications, and secure shelter for these resilient survivors.

Empowering underpriviledge kids with Diwali workshops

Tara Mobile Creche (TMC), a non-profit organization, focuses on addressing the health and educational needs of children whose parents work on construction sites in Pune. Through the 'Aethereus Community Outreach' program, #TeamAethereus dedicated the day to candle making workshops, teaching sessions, and sharing goodies with the kids on the occasion of Diwali. Interacting with the remarkably talented kids, sharing experiences, listening to their stories, and witnessing the dreams in their eyes was a rewarding experience.

Blood donation drive on India’s 74 th republic day

Aethereus ringed in 74th Republic Day celebrations by organizing a blood donation camp to commemorate the sacrifice of our freedom fighters. More than 100+ participated in this drive collecting 250 units of blood, which used to help kids suffering from Thalassemia disease.


#TeamAethereus salutes all the rockstars who donated blood and impacted many lives to celebrate this festival. More power to you!

Paying way for a digital educational future

Aethereus has partnered with SOCH to make a meaningful impact on the lives of underprivileged children, ensuring they receive the necessary knowledge and education. Together, we've positively influenced the education of 200 children in Ghaziabad, by transforming Prathmik Vidyalaya first government school in Ghaziabad with fully digital classrooms. This marks a significant milestone in demonstrating how technology and education can collaboratively shape a brighter future for students in need.

Celebrating stories of 'Grit & Guts' with Pragati Foundation on Women’s Day

Aethereus 2023 Women’s Day theme was about celebrating the stories of ‘Grit & Guts’ from Pragati Foundation, a non-profit organization working to provide dignity to women from underprivileged communities. As a part of the Aethereus Outreach Program, it was humbling to listen to inspiring stories of their real struggles, their ‘Grit & Guts’ to march on and shine brilliantly with help from Pragati Foundation.  

Spreading Diwali joy with elderly at Silver home

Aethereus believes in fostering a sense of community and giving back, especially during times of celebration. In the spirit of Diwali, #TeamAethereus spent quality time with the old age people at Silver Homes, sharing smiles, laughter, and heartfelt conversations. We distributed delightful snacks and traditional diyas, illuminating not just their surroundings but also their spirits.

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Approach 
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Expected Outcomes
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Approach 
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A global commercial vehicle manufacturer

The Need
reate Customer 360 view across 50+ data sources to enable AI powered segmentation with data cloud


Approach 
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Expected Outcomes
Unified view of customer journey across Marketing, Sales and Journey. AI powered campaign journeys leading to 2X improvement in targeting

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The Need
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Approach 
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Expected Outcomes
24% improved CSAT due to ‘first time right’ responses, 32% improvement in agent productivity

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