Jacaranda Health

Improve Maternal Health outcomes with Service Cloud for Jacaranda Health.

CLIENT NAME
Jacaranda Health

INDUSTRY
Hospital & Healthcare (Non-profit)

SALESFORCE PRODUCTS
Service Cloud (Non-profit)

About Customer

Jacaranda Health is a Kenya based not-for-profit pioneer that provides maternal care solutions to expectant mothers from underprivileged backgrounds. Jacaranda Health ipartners with government hospitals in per-urban areas to improve the quality of care for mothers and new-borns across Kenya. It currently liaises with 71 government hospitals across five counties, serving 180,000 mothers and babies annually.

In the next 3 years, Jacaranda’s goal is to reach 1.5M mothers and babies across Kenya with their solutions becoming the national standard of care in maternal and new-born health.

The Challenge

Jacaranda Health wanted to improve maternal health outcomes for expectant moms by improving service productivity of their agents, by providing prompt solutions to their queries and thereby increasing capacity to scale an innovative tech-based healthcare model.

The key challenge faced by Jacaranda was an inability to respond to an open case on time with “First-time Right” resolution of tickets. However, both allocation of tickets to the right agent and on-time resolution were issues.

Agents used to spend an average of 2-3 minutes searching for and copying Knowledge Articles. They were struggling to access expectant mother’s health history and previous interactions across multiple channels for handling any open ticket. And hence were not able to design new processes as it was difficult to make rapid changes to the current system.

Our Solution

Aethereus leveraged Salesforce Service Cloud to design a revamped Agent productivity solution. Aethereus worked with client stakeholders to redefine and simplify process of interactions with Mothers.

This combined Jacaranda Health’s (JH’s) proprietary NLP engine with Service Cloud for faster triaging of queries with Salesforce’s Omni-Channel case assignment solution. This helped in dramatically improving agent productivity and automated the Ticket Assignment Process.

In order to increase reach, the team worked to designed a custom User Interface (UI) for helping the agents quickly searching Knowledge Articles and use it efficiently while replying to Tickets.To prioritize patients at risk, a custom ‘Danger Signs’ and ‘Survey Handling’ module was designed. This led to effective assignment mechanism for ‘Danger Signs’ ticket which helped in prioritizing such tickets and getting rid of managing Multiple Google Sheets. Additionally, we provided Patient and Agent insights via Reports & Dashboards for overall insights on patient health related responses. 

Jay Patel
Jacaranda Health
CTO

Improve Maternal Health outcomes with Service Cloud for Jacaranda Health.
The Aethereus team did a fantastic job with the Salesforce program to migrate our Service operations to Salesforce. With Aethereus’ expertise and guidance, we arrived at a product that has significantly streamlined our helpdesk operations and will allow us to scale to a national level.

Quantitative Impact

4X improvement in Reach

Enabled Jacaranda Health’s to expand 4X reach to at-risk mothers via a futuristic platform

36% increase in agent productivity

Due to simplified process

40% more tickets

being handled by agents via Salesforce platform

Qualitative Impact

Effective Ticket filtration

Remove Ticket collision so that one ticket is not being managed by multiple Agents at one time & Effective Ticket filtration for easy search and tracking of Tickets.

Significant improvement in at-risk moms being connected to care on time

Via improved Danger Sign process thus reducing fatality

Improved Ticket Response time

Significant improvement of ticket Handling time using advance features of Canned Response, Knowledge Articles in a single view.

Improved Visibility & Access

Better visibility and access to all information in one Salesforce platform.

Holistic view of Analytical Snapshot

Reports & Dashboards provide better analytics for both Agent & Supervisor

Are you ready to begin
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Get in touch with us to get started.

ABOUT AETHEREUS

We partner with our clients to solve their most challenging customer experience problems by leveraging the power of Salesforce with cutting-edge technology and a design-led approach. We have been Salesforce Partner since 2019. 

Bridging educational gaps for underprivileged children

Aethereus as a part of its CSR initiative joins UPAY as a partner and makes a commitment to provide UPAY with certain learning equipment that aim to educate the underprivileged

 

children through Reach & Teach initiative. We strongly support this mission and envisions on removing disparities in the field of education and provide each child access to quality education by supporting the operations of UPAY learning center in Pune.

Welfare and Education initiatives to empower children affected by Farmer suicides

Aethereus partnered with Snehwan an NGO who works for children who lost their parents to farmer’s suicide. Aethereus supported SNEHWAN to build classrooms & to work for the welfare of SNEHWAN children to make them self-sufficient in their lives and help them upskill for their future career roles.

Empowering Acid Attack Survivors

The Brave Souls Foundation is a non-profit organisation established and led by acid attack survivors to prevent acid attacks, combat gender-based violence, and improve the welfare of survivors.


Aethereus has made a significant impact by supporting survivors through comprehensive assistance, offering vital resources such as medical, psychological, educational, financial, and legal support. This compassionate initiative encompasses a wide range of needs, including rehabilitation, access to food, essential medications, and secure shelter for these resilient survivors.

Empowering underpriviledge kids with Diwali workshops

Tara Mobile Creche (TMC), a non-profit organization, focuses on addressing the health and educational needs of children whose parents work on construction sites in Pune. Through the 'Aethereus Community Outreach' program, #TeamAethereus dedicated the day to candle making workshops, teaching sessions, and sharing goodies with the kids on the occasion of Diwali. Interacting with the remarkably talented kids, sharing experiences, listening to their stories, and witnessing the dreams in their eyes was a rewarding experience.

Blood donation drive on India’s 74 th republic day

Aethereus ringed in 74th Republic Day celebrations by organizing a blood donation camp to commemorate the sacrifice of our freedom fighters. More than 100+ participated in this drive collecting 250 units of blood, which used to help kids suffering from Thalassemia disease.


#TeamAethereus salutes all the rockstars who donated blood and impacted many lives to celebrate this festival. More power to you!

Paying way for a digital educational future

Aethereus has partnered with SOCH to make a meaningful impact on the lives of underprivileged children, ensuring they receive the necessary knowledge and education. Together, we've positively influenced the education of 200 children in Ghaziabad, by transforming Prathmik Vidyalaya first government school in Ghaziabad with fully digital classrooms. This marks a significant milestone in demonstrating how technology and education can collaboratively shape a brighter future for students in need.

Celebrating stories of 'Grit & Guts' with Pragati Foundation on Women’s Day

Aethereus 2023 Women’s Day theme was about celebrating the stories of ‘Grit & Guts’ from Pragati Foundation, a non-profit organization working to provide dignity to women from underprivileged communities. As a part of the Aethereus Outreach Program, it was humbling to listen to inspiring stories of their real struggles, their ‘Grit & Guts’ to march on and shine brilliantly with help from Pragati Foundation.  

Spreading Diwali joy with elderly at Silver home

Aethereus believes in fostering a sense of community and giving back, especially during times of celebration. In the spirit of Diwali, #TeamAethereus spent quality time with the old age people at Silver Homes, sharing smiles, laughter, and heartfelt conversations. We distributed delightful snacks and traditional diyas, illuminating not just their surroundings but also their spirits.

Cards and Payment company based in USA

The Need
Unify data across Marketing, Sales, Service and legacy systems for AI powered Customer attrition prediction


Approach 
Conduct Data cloud discovery and define integration architecture for creating C360 view. Foundation for cognitive churn prediction analysis


Expected Outcomes
Predict customers at risk – via smart AI predictions – based on their engagements history. Reduce attrition by 15% improved campaign outcomes

A professional services firm based in USA

The Need
Unified B2B Marketing journeys and insights across 12+ marketing channels

 

Approach 
Leverage Data Cloud + Pardot + Datorama for AI powered segmentation and marketing channel optimization dashboards


Expected Outcomes
Identify unknown customers visiting website leveraging data from multiple sources and target them with AI powered lead scoring – leading to 50% improved campaign outcomes

A global commercial vehicle manufacturer

The Need
reate Customer 360 view across 50+ data sources to enable AI powered segmentation with data cloud


Approach 
Aethereus leveraged Data Cloud for data profiling and harmonization across 50+ sources


Expected Outcomes
Unified view of customer journey across Marketing, Sales and Journey. AI powered campaign journeys leading to 2X improvement in targeting

Fleet Management Company in US

The Need
Improve agent productivity with AI powered suggestions and auto-responses


Approach 
Aethereus leveraged Einstein Next Best Action and Einstein for Service to leverage AI-powered case classification, next best actions and cognitive service replies


Expected Outcomes
24% improved CSAT due to ‘first time right’ responses, 32% improvement in agent productivity

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