WhiteHat Jr

Re-imagining Student Experience for a rapidly growing global Ed-tech provider

WhiteHat Jr


Salesforce Sales Cloud, Service Cloud, Digital Engagement Add-On

About Customer

WhiteHat Jr is a global education technology company that provides quality 1:1 online coding tutoring by connecting teachers to students aged 6-14 worldwide. Children learn the fundamentals of coding logic, structure and algorithmic thinking to generate creative outcomes.

WhiteHat Jr. was founded in 2018 in India and has rapidly expanded globally, beginning with US & APAC. Till date, they have had 400K students and 5K teachers on its platform. Their 100% month on month growth rate has resulted in an ARR of $150M on $~11M investments. Byju’s, the world’s most valuable ed-tech company, acquired WhiteHat Jr. in 2020.

The Challenge

When WhiteHat Jr approached us, they had an aggressive growth target of over 20% every month, spiking to 100% monthly with the onset of Covid19. The company had also begun to expand into newer geographies such as the USA, Europe and the Asia-Pacific region.

Additionally, the WhiteHat sales and service teams used spreadsheets to capture sales data, thus spending significant time and effort to collate customer information from across spreadsheets. These factors were causing delays in various sales stages, resulting in missed revenue opportunities. Equally, the management was also having difficulty analysing data since reporting was becoming cumbersome.

Our Solution

WhiteHat realised that they must move to a robust, scalable and global platform and opted for Salesforce as a digital engagement platform. They partnered with Aethereus to

  • Scale-up their processes,
  • Innovate on core products
  • Launch new products rapidly into the market, faster than their competition.

We used Salesforce Sales Cloud, Service Cloud and Digital Engagement Add-on to help them achieve scale in growth, improve data visibility and digitise their complete Student lifecycle. We redesigned critical aspects of the student lifecycle such as student acquisition, onboarding, operations and teacher recruitment.

We utilised Sales Cloud to standardise the parent engagement with the Sales team, advocacy and student renewals. The revamped and streamlined sales process allowed for one point 360 customer data access. The management could generate better insights and monitor key metrics like sales trends and conversion rates through powerful reports and dashboards.

The service cloud helped both the teachers and parents to access Whitehat’s support team through multiple channels such as emails, calls, and WhatsApp for any queries, assistance or complaints.


Increase in Revenue

Achieve a fivefold increase in monthly revenue

Increased Lead Conversion

Increase in lead Conversion ratio from 5% to 17%

Increase in Revenue per Student

Average revenue per student has improved by 17%

Rapid Expansion

Managed rapid expansion across the US, UK, Canada and ANZ geographies with minimal efforts


Improved scalability resulted in sales team growth from 30 to 3000 in 10 months

Better Customer Experience

Reduction on the number of basic service queries due to better visibility of ticket patterns and proactive handling

Read more about customer success stories on salesforce.com

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We partner with our clients to solve their most challenging customer experience problems by leveraging the power of Salesforce with cutting-edge technology and a design-led approach. We have been Salesforce Partner since 2019. 

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Aethereus as a part of its CSR initiative joins UPAY as a partner and makes a commitment to provide UPAY with certain learning equipment that aim to educate the underprivileged


children through Reach & Teach initiative. We strongly support this mission and envisions on removing disparities in the field of education and provide each child access to quality education by supporting the operations of UPAY learning center in Pune.

Welfare and Education initiatives to empower children affected by Farmer suicides

Aethereus partnered with Snehwan an NGO who works for children who lost their parents to farmer’s suicide. Aethereus supported SNEHWAN to build classrooms & to work for the welfare of SNEHWAN children to make them self-sufficient in their lives and help them upskill for their future career roles.

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Aethereus has made a significant impact by supporting survivors through comprehensive assistance, offering vital resources such as medical, psychological, educational, financial, and legal support. This compassionate initiative encompasses a wide range of needs, including rehabilitation, access to food, essential medications, and secure shelter for these resilient survivors.

Empowering underpriviledge kids with Diwali workshops

Tara Mobile Creche (TMC), a non-profit organization, focuses on addressing the health and educational needs of children whose parents work on construction sites in Pune. Through the 'Aethereus Community Outreach' program, #TeamAethereus dedicated the day to candle making workshops, teaching sessions, and sharing goodies with the kids on the occasion of Diwali. Interacting with the remarkably talented kids, sharing experiences, listening to their stories, and witnessing the dreams in their eyes was a rewarding experience.

Blood donation drive on India’s 74 th republic day

Aethereus ringed in 74th Republic Day celebrations by organizing a blood donation camp to commemorate the sacrifice of our freedom fighters. More than 100+ participated in this drive collecting 250 units of blood, which used to help kids suffering from Thalassemia disease.

#TeamAethereus salutes all the rockstars who donated blood and impacted many lives to celebrate this festival. More power to you!

Paying way for a digital educational future

Aethereus has partnered with SOCH to make a meaningful impact on the lives of underprivileged children, ensuring they receive the necessary knowledge and education. Together, we've positively influenced the education of 200 children in Ghaziabad, by transforming Prathmik Vidyalaya first government school in Ghaziabad with fully digital classrooms. This marks a significant milestone in demonstrating how technology and education can collaboratively shape a brighter future for students in need.

Celebrating stories of 'Grit & Guts' with Pragati Foundation on Women’s Day

Aethereus 2023 Women’s Day theme was about celebrating the stories of ‘Grit & Guts’ from Pragati Foundation, a non-profit organization working to provide dignity to women from underprivileged communities. As a part of the Aethereus Outreach Program, it was humbling to listen to inspiring stories of their real struggles, their ‘Grit & Guts’ to march on and shine brilliantly with help from Pragati Foundation.  

Spreading Diwali joy with elderly at Silver home

Aethereus believes in fostering a sense of community and giving back, especially during times of celebration. In the spirit of Diwali, #TeamAethereus spent quality time with the old age people at Silver Homes, sharing smiles, laughter, and heartfelt conversations. We distributed delightful snacks and traditional diyas, illuminating not just their surroundings but also their spirits.

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Expected Outcomes
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The Need
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Expected Outcomes
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The Need
reate Customer 360 view across 50+ data sources to enable AI powered segmentation with data cloud

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Expected Outcomes
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The Need
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Expected Outcomes
24% improved CSAT due to ‘first time right’ responses, 32% improvement in agent productivity

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