TrailblazerDX ’22 – Amazing Announcements from Opening Keynote

It’s a wrap of yet another one of the biggest Salesforce events of the year, TrailblazerDX ‘22. Yes, you heard it right! TrailheadX is now called TrailblazerDX. Salesforce in its streak of rebranding its products has also given this event a brand-new identity. It is because now the TrailheadX event is not limited to folks who are working on Salesforce platform. This year the event brought together inspiring community leaders, product experts, and Salesforce executives across Customer 360, MuleSoft, Slack, and Tableau. So, the whole Salesforce ecosystem was a part of it.

After having an all-digital event for the last two years due to COVID pandemic, TrailblazerDX was back in full swing with an in-person event in San Francisco. It was also broadcasted live for the first time on Salesforce+. Thousands of people watched the live stream and the main opening keynote hosted by Parker Harris, Co-Founder and CTO of Salesforce to learn how trailblazers are building the future with Salesforce suite of products. Just like any other Salesforce event; it was filled with amazing new product announcements. This time there were three categories in which the products and features were grouped:

  1. Automate
  2. Engage
  3. Empower

So, here’s a quick rundown on the latest and greatest product announcements from TrailblazerDX ‘22 listed by category. In this article we have focused on only the brand-new products that are in their Pilot or Beta phase. Furthermore, we have included a Trailhead Trailmix for each of the categories for you to continue learning and earn some shiny badges along the way.    

Automate

Automate

1. Flow Integration (GA Winter ‘23)

Flow Integration allows you to connect apps and data quickly and easily enabling admins and developers to integrate data from any system with clicks, and invoke processes in any flow. It is built into Flow and is powered by MuleSoft Composer. Now you can connect to Slack, MuleSoft, Tableau, Robotic Process Automation (RPA) technology and much more from right within Salesforce Flow. The integration into Flow Builder will be available in the second half of 2022 i.e., around Winter ‘23 release.

Reference URL – https://www.salesforce.com/news/press-releases/2022/04/27/salesforce-expands-flow-automation/    

2. Flow RPA (GA Summer ‘22)

Now you can automate manual tasks at scale using Flow Robotic Process Automation (RPA). It leverages RPA technology from MuleSoft and natively integrates in Salesforce Flow. Admins or developers can bring in data or take action from any legacy system and create end-to end automation of every step-in business process flow.

Reference URL – https://www.salesforce.com/news/press-releases/2022/04/27/salesforce-expands-flow-automation/

3. AWS Integration

a. Event Relays for AWS (GA Winter ‘23)

With Event Relays, you can simplify bi-directional integration between your company’s AWS services and Salesforce thereby accelerating the organization’s application development. It is easier than ever to build event-driven apps for an admin or a developer that are spread Salesforce and AWS. Event Relays allows you to send events to Amazon EventBridge, so there is no need to build an integration or use middleware. This approach will help you to accelerate innovation by decoupling the work that needs to happen on each platform.

Reference URL – https://developer.salesforce.com/blogs/2022/01/salesforce-adapters-and-event-relays-for-aws-join-the-pilot

b. Salesforce Connect Adapter for Amazon Dynamo DB

There is a new adapter for Salesforce Connect. This is one of the major enhancements to Salesforce Connect in recent times. The all-new Salesforce Connect adapter for Amazon DynamoDB allows admins to integrate AWS data natively with Salesforce apps. Say goodbye to the tedious and conventional ETL tools! Amazon DynamoDB data sources can be connected to Salesforce through external objects of Salesforce Connect as it is now one of the external data sources available in setup.

Reference URL – https://developer.salesforce.com/blogs/2022/01/salesforce-adapters-and-event-relays-for-aws-join-the-pilot   

4. Anypoint Code Builder (Beta Summer ‘22)

Anypoint Code Builder is a web-Based Integrated Development Environment offered by MuleSoft. It helps developers design, develop and deploy APIs and integration faster to increase productivity. Developers can easily compose apps or integrations from a single, intuitive environment. AnyPoint Code Builder offers built-in recommendations for developers at design time. Furthermore, it guides them to follow development best practices with a library of building blocks for common API and integration patterns.

Reference URL – https://www.mulesoft.com/press-center/april-2022-anypoint-code-builder-release    

Automate Features & Products Trailmix – https://trailhead.salesforce.com/en/users/teamtrailhead/trailmixes/trailblazerdx22-automate  

Engage

Engage

1. Code Builder (Beta Summer ‘22)

Code Builder is a web-based development environment fully optimized for Salesforce development and powered by Microsoft’s Visual Studio Codespaces. It is a full-featured version like desktop variant of Visual Studio Code; the only difference, it’s all in the browser. No need to download anything on your machine. Cool! Developers can set up an environment in just one click without any setup or configuration. Code Builder has all that a developer would need to build a Salesforce app such as Salesforce Extensions, the Salesforce CLI and Git integration.

Reference URL – https://developer.salesforce.com/blogs/2020/06/introducing-code-builder  

2. Flow in Slack (Beta Summer ‘22)

Now you can run Salesforce screen Flow in Slack. You don’t believe what you just read right? Of course, even we were awestruck to watch this live in action in one of the demos in main keynote. In Flow properties, now you get a setting to make this Flow available in Slack. Once that setting is enabled and the conditions are met, the Slack users can run the Flow from within the Slack and perform DML operations. How cool is that?

Reference URL – https://www.salesforce.com/news/stories/salesforce-platform-for-slack/     

3. Apex SDK for Slack (Pilot Summer ‘22)

There is a new Software Development Kit (SDK) in town. Apex SDK for Slack allows developers to write in Apex code while developing Slack apps. It is really convenient for Salesforce developers because they’re already familiar with Apex programming. This SDK automatically generates Block Kit after developers are done working on the app. Now you can seamlessly infuse Slack with Salesforce data and metadata. Developers can now use Apex to fetch Salesforce records, to create reusable views, and route events between Salesforce and Slack. No middleware is required to perform these tasks which is quite awesome!

Reference URL – https://www.salesforce.com/news/stories/salesforce-platform-for-slack/   

4. Flow Actions in Tableau (Beta Winter ‘23)

Now you can trigger workflows and automations in Salesforce from Tableau dashboard with all new Flow Actions for Tableau. This enhancement will surely help business to quickly move from insights to actions in a click of a button. It will help automate business processes across organizations. Furthermore, it can minimize the possibilities of human errors that may arise due to flipping between multiple applications (chair swiveling) to get meaningful insights from analytics.

Reference URL – https://www.tableau.com/TDX-Tableau-Developers    

Engage Features & Products Trailmix https://trailhead.salesforce.com/en/users/teamtrailhead/trailmixes/trailblazerdx22-engage

Empower

Empower

1. Ranger Ranks (GA Winter ‘23)

Finally, there is an addition to the Ranks anyone can achieve on Trailhead if they have earned 200 or more badges. With Double Star Ranger and All-Star Ranger Trailblazer.me profile of every learner on Trailhead will have a new identity because so many of us have completed hundreds of badges. Now if you earn 200 badges then you can become a Double Star Ranger and you can make your way to the All-Star Ranger rank with 600+ badges. This was much needed to recognize the hard work put in by the community members to earn these badges over a period of several months or maybe years. This feature will be generally available in Winter ‘23 so around the end of this year if suddenly your Trailblazer.me profile shows a new rank then don’t get surprised 😉 because you’ve earned it!

Reference URL – https://www.salesforce.com/news/stories/trailblazer-me-profile-innovations/

2. Community Tags (GA Winter ‘23)

Now every Trailblazer – whether they are a #AwesomeAdmin, #Muley, #SlackStar, or #DataDev, can add their persona to their profiles. What they are passionate about and experts at. Your forte can be highlighted on your Trailblazer.me profile by using Community Tags. This helps trailblazers to showcase the communities they belong to and helps them to find like-minded community members to collaborate, learn and grow together.

Reference URL – https://www.salesforce.com/news/stories/trailblazer-me-profile-innovations/    

3. Ecosystem Certifications (GA Winter ‘23)

The Trailblazer.me profile section depicted in the picture above is familiar to all of us. When we look at it makes us proud of the achievements, we have made till now in our Salesforce journey. Some of us may have even excelled in the partner certifications of MuleSoft and Tableau also. Earlier the certifications section showed only the Salesforce certifications, but now with Ecosystem Certifications, you can showcase your credentials across the Salesforce ecosystem. Whether you have earned a Salesforce, MuleSoft or Tableau credential, it will all show up here at one place. So, it becomes the single source of truth when it comes to your Salesforce related competencies and can act as a resume to showcase your worthiness.

Reference URL – https://www.salesforce.com/news/stories/trailblazer-me-profile-innovations/   

Engage Features & Products Trailmix https://trailhead.salesforce.com/en/users/teamtrailhead/trailmixes/trailblazerdx22-empower

These were the latest and greatest product announcements from TrailblazerDX ’22. Keep watching this space for our next blog on the upcoming Summer ’22 features.

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Bridging educational gaps for underprivileged children

Aethereus as a part of its CSR initiative joins UPAY as a partner and makes a commitment to provide UPAY with certain learning equipment that aim to educate the underprivileged

 

children through Reach & Teach initiative. We strongly support this mission and envisions on removing disparities in the field of education and provide each child access to quality education by supporting the operations of UPAY learning center in Pune.

Welfare and Education initiatives to empower children affected by Farmer suicides

Aethereus partnered with Snehwan an NGO who works for children who lost their parents to farmer’s suicide. Aethereus supported SNEHWAN to build classrooms & to work for the welfare of SNEHWAN children to make them self-sufficient in their lives and help them upskill for their future career roles.

Empowering Acid Attack Survivors

The Brave Souls Foundation is a non-profit organisation established and led by acid attack survivors to prevent acid attacks, combat gender-based violence, and improve the welfare of survivors.


Aethereus has made a significant impact by supporting survivors through comprehensive assistance, offering vital resources such as medical, psychological, educational, financial, and legal support. This compassionate initiative encompasses a wide range of needs, including rehabilitation, access to food, essential medications, and secure shelter for these resilient survivors.

Empowering underpriviledge kids with Diwali workshops

Tara Mobile Creche (TMC), a non-profit organization, focuses on addressing the health and educational needs of children whose parents work on construction sites in Pune. Through the 'Aethereus Community Outreach' program, #TeamAethereus dedicated the day to candle making workshops, teaching sessions, and sharing goodies with the kids on the occasion of Diwali. Interacting with the remarkably talented kids, sharing experiences, listening to their stories, and witnessing the dreams in their eyes was a rewarding experience.

Blood donation drive on India’s 74 th republic day

Aethereus ringed in 74th Republic Day celebrations by organizing a blood donation camp to commemorate the sacrifice of our freedom fighters. More than 100+ participated in this drive collecting 250 units of blood, which used to help kids suffering from Thalassemia disease.


#TeamAethereus salutes all the rockstars who donated blood and impacted many lives to celebrate this festival. More power to you!

Paying way for a digital educational future

Aethereus has partnered with SOCH to make a meaningful impact on the lives of underprivileged children, ensuring they receive the necessary knowledge and education. Together, we've positively influenced the education of 200 children in Ghaziabad, by transforming Prathmik Vidyalaya first government school in Ghaziabad with fully digital classrooms. This marks a significant milestone in demonstrating how technology and education can collaboratively shape a brighter future for students in need.

Celebrating stories of 'Grit & Guts' with Pragati Foundation on Women’s Day

Aethereus 2023 Women’s Day theme was about celebrating the stories of ‘Grit & Guts’ from Pragati Foundation, a non-profit organization working to provide dignity to women from underprivileged communities. As a part of the Aethereus Outreach Program, it was humbling to listen to inspiring stories of their real struggles, their ‘Grit & Guts’ to march on and shine brilliantly with help from Pragati Foundation.  

Spreading Diwali joy with elderly at Silver home

Aethereus believes in fostering a sense of community and giving back, especially during times of celebration. In the spirit of Diwali, #TeamAethereus spent quality time with the old age people at Silver Homes, sharing smiles, laughter, and heartfelt conversations. We distributed delightful snacks and traditional diyas, illuminating not just their surroundings but also their spirits.

Cards and Payment company based in USA

The Need
Unify data across Marketing, Sales, Service and legacy systems for AI powered Customer attrition prediction


Approach 
Conduct Data cloud discovery and define integration architecture for creating C360 view. Foundation for cognitive churn prediction analysis


Expected Outcomes
Predict customers at risk – via smart AI predictions – based on their engagements history. Reduce attrition by 15% improved campaign outcomes

A professional services firm based in USA

The Need
Unified B2B Marketing journeys and insights across 12+ marketing channels

 

Approach 
Leverage Data Cloud + Pardot + Datorama for AI powered segmentation and marketing channel optimization dashboards


Expected Outcomes
Identify unknown customers visiting website leveraging data from multiple sources and target them with AI powered lead scoring – leading to 50% improved campaign outcomes

A global commercial vehicle manufacturer

The Need
reate Customer 360 view across 50+ data sources to enable AI powered segmentation with data cloud


Approach 
Aethereus leveraged Data Cloud for data profiling and harmonization across 50+ sources


Expected Outcomes
Unified view of customer journey across Marketing, Sales and Journey. AI powered campaign journeys leading to 2X improvement in targeting

Fleet Management Company in US

The Need
Improve agent productivity with AI powered suggestions and auto-responses


Approach 
Aethereus leveraged Einstein Next Best Action and Einstein for Service to leverage AI-powered case classification, next best actions and cognitive service replies


Expected Outcomes
24% improved CSAT due to ‘first time right’ responses, 32% improvement in agent productivity

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