Trailheadx ’21 – A Quick Recap of Product Announcements from Opening Keynote

It’s a wrap of yet another virtual Trailheadx ‘21 – Salesforce’s biggest annual event for anyone who builds on the Salesforce platform. It happened on a sunny summer morning in Salesforce Park in San Francisco, United States and was broadcasted live across the globe. Thousands of Trailblazers watched the live stream and the main opening keynote hosted by Parker Harris, Co-Founder and CTO of Salesforce. Just like any other Salesforce event, it was filled with exciting new product announcements that the eco-system was eagerly waiting for. So, here’s a quick recap and rundown on the latest and greatest products announced in Trailheadx ‘21.

1. Expansive Partnership with AWS to Unify Developer Experiences and Launch New Intelligent Applications

The world’s leading cloud services provider Amazon Web Services (AWS) and the #1 CRM platform Salesforce originally announced their partnership in November 2019 during Dreamforce ‘19 to integrate Amazon Connect as part of Salesforce Service Cloud Voice.
During Trailheadx ‘21, they have significantly expanded that global strategic partnership to make it easier for developers using both technologies to build and launch customer applications. It also allows them to natively leverage AWS services in Salesforce, and securely connect data and workflows across both Salesforce and AWS. End Customers can now make use of the full set of Salesforce and AWS features together to seamlessly build and deploy powerful new business applications that accelerate digital transformation.
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2. Flow Orchestrator (Pilot Summer ‘21)

Flow Orchestrator allows admins and developers to quickly create comprehensive multi-user, multi-step automated business processes with clicks, not code. It enhances your new and existing flows by introducing two new features: Steps and Stages. When you organize multiple Flows into steps, and those multiple steps into stages, Flow Orchestrator helps you bridge the gaps in business workflow.
Steps define which Flow(s) you’d like to execute, if there any individuals who are assigned to those steps and if there are any notifications they should get. Moreover, it also specifies where the Flow should appear, such as a record detail page or home page. Assignment of steps can be sequential or in parallel to offer maximum flexibility.
Stages group the steps together and are executed sequentially. They can be separated by a Decision element to support complex logic. In other words, a stage is comprised of one or more steps.
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Sales Agreements in Manufacturing Cloud

Sales Agreement enables you to manage and negotiate purchase and sale of products over an elongated period of time. They address common challenges faced by manufacturing companies such as a single view of planned and actual product revenues and quantities, ability to make changes as per the production issues, etc. Use Sales Agreements to provide your sales teams with clear visibility into planned and actual order volumes in the process, make changes to planned quantities, sales prices, and discounts. It derives the actual quantity and actual amount for products from active Orders associated with a sales agreement to give you a holistic view of the state of an agreement.


Working with Sales Agreements

Sales Agreements Lifecycle

Any Sales Agreement goes through following stages in its lifecycle:

  • Draft – Initial stage
  • Approved – Self or manager approved
  • Activated – An approved sales agreement is automatically activated when it reaches its start date
  • Under Revision – Activated agreement, if further modified, then enters this stage
  • Renewed – Cloned the Agreement after it end date
  • Cancelled – Cancelled the agreement
  • Powerful Solution for Future of Manufacturing
  • Salesforce Manufacturing Cloud offers a complete CRM exclusively for companies who are in the manufacturing business. It is a go-to solution that offers powerful features to manage long-term and complex Sales Agreements, shows accurate Account wise Forecasts, allows to set Account managers’ targets, extends real-time visibility and collaboration to partners with Experience Cloud and offers intelligent insights, predictions, and recommendations when used with Einstein Analytics.

How Can You Get Started?

If you are in the manufacturing business and this solution sounds interesting to you, then you can get started right off the bat. If you are already using Sales Cloud then get in touch with your account executive and he/she will guide you on how to upgrade. Then your Salesforce administrator will configure the solution based on your requirements. If you are new to Salesforce then our Manufacturing Cloud expert team will help you along the way to get started on this journey and get the best ROI of your investment.


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Bridging educational gaps for underprivileged children

Aethereus as a part of its CSR initiative joins UPAY as a partner and makes a commitment to provide UPAY with certain learning equipment that aim to educate the underprivileged


children through Reach & Teach initiative. We strongly support this mission and envisions on removing disparities in the field of education and provide each child access to quality education by supporting the operations of UPAY learning center in Pune.

Welfare and Education initiatives to empower children affected by Farmer suicides

Aethereus partnered with Snehwan an NGO who works for children who lost their parents to farmer’s suicide. Aethereus supported SNEHWAN to build classrooms & to work for the welfare of SNEHWAN children to make them self-sufficient in their lives and help them upskill for their future career roles.

Empowering Acid Attack Survivors

The Brave Souls Foundation is a non-profit organisation established and led by acid attack survivors to prevent acid attacks, combat gender-based violence, and improve the welfare of survivors.

Aethereus has made a significant impact by supporting survivors through comprehensive assistance, offering vital resources such as medical, psychological, educational, financial, and legal support. This compassionate initiative encompasses a wide range of needs, including rehabilitation, access to food, essential medications, and secure shelter for these resilient survivors.

Empowering underpriviledge kids with Diwali workshops

Tara Mobile Creche (TMC), a non-profit organization, focuses on addressing the health and educational needs of children whose parents work on construction sites in Pune. Through the 'Aethereus Community Outreach' program, #TeamAethereus dedicated the day to candle making workshops, teaching sessions, and sharing goodies with the kids on the occasion of Diwali. Interacting with the remarkably talented kids, sharing experiences, listening to their stories, and witnessing the dreams in their eyes was a rewarding experience.

Blood donation drive on India’s 74 th republic day

Aethereus ringed in 74th Republic Day celebrations by organizing a blood donation camp to commemorate the sacrifice of our freedom fighters. More than 100+ participated in this drive collecting 250 units of blood, which used to help kids suffering from Thalassemia disease.

#TeamAethereus salutes all the rockstars who donated blood and impacted many lives to celebrate this festival. More power to you!

Paying way for a digital educational future

Aethereus has partnered with SOCH to make a meaningful impact on the lives of underprivileged children, ensuring they receive the necessary knowledge and education. Together, we've positively influenced the education of 200 children in Ghaziabad, by transforming Prathmik Vidyalaya first government school in Ghaziabad with fully digital classrooms. This marks a significant milestone in demonstrating how technology and education can collaboratively shape a brighter future for students in need.

Celebrating stories of 'Grit & Guts' with Pragati Foundation on Women’s Day

Aethereus 2023 Women’s Day theme was about celebrating the stories of ‘Grit & Guts’ from Pragati Foundation, a non-profit organization working to provide dignity to women from underprivileged communities. As a part of the Aethereus Outreach Program, it was humbling to listen to inspiring stories of their real struggles, their ‘Grit & Guts’ to march on and shine brilliantly with help from Pragati Foundation.  

Spreading Diwali joy with elderly at Silver home

Aethereus believes in fostering a sense of community and giving back, especially during times of celebration. In the spirit of Diwali, #TeamAethereus spent quality time with the old age people at Silver Homes, sharing smiles, laughter, and heartfelt conversations. We distributed delightful snacks and traditional diyas, illuminating not just their surroundings but also their spirits.

Cards and Payment company based in USA

The Need
Unify data across Marketing, Sales, Service and legacy systems for AI powered Customer attrition prediction

Conduct Data cloud discovery and define integration architecture for creating C360 view. Foundation for cognitive churn prediction analysis

Expected Outcomes
Predict customers at risk – via smart AI predictions – based on their engagements history. Reduce attrition by 15% improved campaign outcomes

A professional services firm based in USA

The Need
Unified B2B Marketing journeys and insights across 12+ marketing channels


Leverage Data Cloud + Pardot + Datorama for AI powered segmentation and marketing channel optimization dashboards

Expected Outcomes
Identify unknown customers visiting website leveraging data from multiple sources and target them with AI powered lead scoring – leading to 50% improved campaign outcomes

A global commercial vehicle manufacturer

The Need
reate Customer 360 view across 50+ data sources to enable AI powered segmentation with data cloud

Aethereus leveraged Data Cloud for data profiling and harmonization across 50+ sources

Expected Outcomes
Unified view of customer journey across Marketing, Sales and Journey. AI powered campaign journeys leading to 2X improvement in targeting

Fleet Management Company in US

The Need
Improve agent productivity with AI powered suggestions and auto-responses

Aethereus leveraged Einstein Next Best Action and Einstein for Service to leverage AI-powered case classification, next best actions and cognitive service replies

Expected Outcomes
24% improved CSAT due to ‘first time right’ responses, 32% improvement in agent productivity

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