Who We Are

Aethereus is a firm with difference

Today’s digital world is challenging. New technology is rapidly evolving every day at unbelievable speeds. There is a constant need to innovate and develop products aligned to ever-changing customer requirements in this highly dynamic market. We work with you to define, strategize and build the capabilities you need to transform your business to meet these challenges rapidly.

We are an award-winning Salesforce Summit Partner based in Texas, USA and Pune, India. We provide deep industry expertise and solid Salesforce platform knowledge, focusing on multi-cloud deployments, industry clouds, and rapid sprints resulting in faster concept-to-market.

We can jump into partner with you at any stage of your business lifecycle to define your customer success strategy to incorporate, extend or reboot your capabilities, by harnessing the power of modern technology and Salesforce along with an innovative design-led approach. Our highly experienced team of strategists, designers, architects, and tinkerers ensures that it recommends rapidly deployable ideas which translate into highly demonstrably and successful results- fast.

Our services include custom and pre-built solutions combining innovation, cutting-edge technology and industry thought leadership for our global clientele. We serve clients across the USA, EMEA and India.

Our Core Values

Customer Success

We are focused on delivering successful outcomes for clients, not just deliver projects


Building trust and having long term relationship with customers, employees and business partners


Focus on nimble, agile and flexible approach to deliver client outcomes rapidly


Employee focused, providing challenging opportunities for growth and learning


Partnerships with diverse companies to provide compelling value propositions that span entire customer value chains


Building custom Innovative customer-focused solutions for impact

Management Profiles

  • Board of Directors
  • Leadership Team

Board of Directors

Kunal Parikh
Nitin Gupta
Vijay Gupta
Anil Kilaru

Leadership Team

Kunal Parikh
Co-founder & President - Sales
Nitin Gupta
Co-founder & President - Delivery
Vijay Gupta
Co-founder & President - India
Brendan Nolan
Chief Revenue Officer, North America
Minna Varkey
Head of Customer Success, North America
Vijay Mathur
Head of Technology, North America

Thought Leadership

We are transitioning from a knowledge based to a wisdom-based economy. It’s no longer about what you know – but what you do with what you know. In the wisdom-based economy, it’s always about trust, transparency and collaboration.

“We are living in an era, where digital technologies and platforms are making an incredible amount of innovation possible at a rapid pace. At Aethereus, our vision is to lead this wave of disruption to enable innovative business models, digitize processes and leverage technology as a catalyst for our clients.

We constantly ask ourselves “How can we make a difference to clients and communities we serve?”. We realize, we can best do this by understanding customer psyche and crafting business architectures that help them grow faster, serve better and engage meaningfully.

So, designing such a customer experience backbone (or foundation) will be critical for clients to be future ready.

Our promise then, is to reimagine processes and architecture to help firms “Craft Signature Experiences” with Salesforce platform, that are both innovative and delightful.”

Aethereus Perspectives

Insights into our thoughts and views about our domains, technology development and innovation.

Are you ready to begin
your Salesforce journey?

Get in touch with us to get started.


We partner with our clients to solve their most challenging customer experience problems by leveraging the power of Salesforce with cutting-edge technology and a design-led approach. We have been Salesforce Partner since 2019.


Bridging educational gaps for underprivileged children

Aethereus as a part of its CSR initiative joins UPAY as a partner and makes a commitment to provide UPAY with certain learning equipment that aim to educate the underprivileged


children through Reach & Teach initiative. We strongly support this mission and envisions on removing disparities in the field of education and provide each child access to quality education by supporting the operations of UPAY learning center in Pune.

Welfare and Education initiatives to empower children affected by Farmer suicides

Aethereus partnered with Snehwan an NGO who works for children who lost their parents to farmer’s suicide. Aethereus supported SNEHWAN to build classrooms & to work for the welfare of SNEHWAN children to make them self-sufficient in their lives and help them upskill for their future career roles.

Empowering Acid Attack Survivors

The Brave Souls Foundation is a non-profit organisation established and led by acid attack survivors to prevent acid attacks, combat gender-based violence, and improve the welfare of survivors.

Aethereus has made a significant impact by supporting survivors through comprehensive assistance, offering vital resources such as medical, psychological, educational, financial, and legal support. This compassionate initiative encompasses a wide range of needs, including rehabilitation, access to food, essential medications, and secure shelter for these resilient survivors.

Empowering underpriviledge kids with Diwali workshops

Tara Mobile Creche (TMC), a non-profit organization, focuses on addressing the health and educational needs of children whose parents work on construction sites in Pune. Through the 'Aethereus Community Outreach' program, #TeamAethereus dedicated the day to candle making workshops, teaching sessions, and sharing goodies with the kids on the occasion of Diwali. Interacting with the remarkably talented kids, sharing experiences, listening to their stories, and witnessing the dreams in their eyes was a rewarding experience.

Blood donation drive on India’s 74 th republic day

Aethereus ringed in 74th Republic Day celebrations by organizing a blood donation camp to commemorate the sacrifice of our freedom fighters. More than 100+ participated in this drive collecting 250 units of blood, which used to help kids suffering from Thalassemia disease.

#TeamAethereus salutes all the rockstars who donated blood and impacted many lives to celebrate this festival. More power to you!

Paying way for a digital educational future

Aethereus has partnered with SOCH to make a meaningful impact on the lives of underprivileged children, ensuring they receive the necessary knowledge and education. Together, we've positively influenced the education of 200 children in Ghaziabad, by transforming Prathmik Vidyalaya first government school in Ghaziabad with fully digital classrooms. This marks a significant milestone in demonstrating how technology and education can collaboratively shape a brighter future for students in need.

Celebrating stories of 'Grit & Guts' with Pragati Foundation on Women’s Day

Aethereus 2023 Women’s Day theme was about celebrating the stories of ‘Grit & Guts’ from Pragati Foundation, a non-profit organization working to provide dignity to women from underprivileged communities. As a part of the Aethereus Outreach Program, it was humbling to listen to inspiring stories of their real struggles, their ‘Grit & Guts’ to march on and shine brilliantly with help from Pragati Foundation.  

Spreading Diwali joy with elderly at Silver home

Aethereus believes in fostering a sense of community and giving back, especially during times of celebration. In the spirit of Diwali, #TeamAethereus spent quality time with the old age people at Silver Homes, sharing smiles, laughter, and heartfelt conversations. We distributed delightful snacks and traditional diyas, illuminating not just their surroundings but also their spirits.

Cards and Payment company based in USA

The Need
Unify data across Marketing, Sales, Service and legacy systems for AI powered Customer attrition prediction

Conduct Data cloud discovery and define integration architecture for creating C360 view. Foundation for cognitive churn prediction analysis

Expected Outcomes
Predict customers at risk – via smart AI predictions – based on their engagements history. Reduce attrition by 15% improved campaign outcomes

A professional services firm based in USA

The Need
Unified B2B Marketing journeys and insights across 12+ marketing channels


Leverage Data Cloud + Pardot + Datorama for AI powered segmentation and marketing channel optimization dashboards

Expected Outcomes
Identify unknown customers visiting website leveraging data from multiple sources and target them with AI powered lead scoring – leading to 50% improved campaign outcomes

A global commercial vehicle manufacturer

The Need
reate Customer 360 view across 50+ data sources to enable AI powered segmentation with data cloud

Aethereus leveraged Data Cloud for data profiling and harmonization across 50+ sources

Expected Outcomes
Unified view of customer journey across Marketing, Sales and Journey. AI powered campaign journeys leading to 2X improvement in targeting

Fleet Management Company in US

The Need
Improve agent productivity with AI powered suggestions and auto-responses

Aethereus leveraged Einstein Next Best Action and Einstein for Service to leverage AI-powered case classification, next best actions and cognitive service replies

Expected Outcomes
24% improved CSAT due to ‘first time right’ responses, 32% improvement in agent productivity

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