Improve Sales Productivity and Reduce Service Cycle Times for a leading logistics & warehouse automation solution provider


Industrial Automation

Salesforce Sales Cloud, App Cloud

About Customer

Armstrong is India’s leading intralogistics and warehouse automation solution provider for the last 20 years, having worked on over 1000 projects in 14 countries. They build intelligent intralogistics solutions. To enhance customer’s profitability, they deploy Robotics, Artificial Intelligence, Machine Learning and Business Intelligence. Their customized solutions double productivity with 100% visibility, eliminate pilferage and automate inbound, outbound, storage and sorting operations with innovative knowledge.

The Challenge

The management sought a new CRM solution to get accurate and real-time sales insights to overcome challenges within their current system. They faced issues with their existing sales funnel reporting and process as Homegrown, their disintegrated legacy system, had low adoption and utilisation. There was no way of tracking pipeline, targets and actuals. Multiple in-house teams (pre-sales, sales, solutions) wound up working on the same opportunities disconnectedly, leading to sales inefficiency and poor targeting. They needed a way to collaborate centrally on new opportunities or transactions. Their existing lead and opportunity process had limited automation. Data accessible mobile application and integration between CRM & ERP were absent.

Our Solution

Aethereus performed the sales transformation for Armstrong by using the Salesforce Sales and App Clouds to achieve their short-term and long-term goals and get a real-time view of sales automation for their Sales team.

We created a central platform, making it easier for sales teams to track customer requirements, predict opportunities, and convert more leads. Lead management in Salesforce helped Armstrong track prospects and effective communication with them.

The Armstrong sales team could now close deals quickly by tracking opportunities and keeping all case-related details in one place. Email integration helped save time on redundant double data entry in two applications. Armstrong now used campaign management on Sales Cloud to automate their campaigns, optimise marketing budgets, nurture leads and effectively generate deals in a short time.

There were different management opportunities now, including engagement on technical stage and solutions first and then commercial stage and solutions due to product differentiation. Other salient features built in the application were account management, activities/tasks, order management, warranty and customer service support management. Through rich reports and dashboards, real-time intelligence and granular insights on sales were available for faster decision making.

Ashwin Dravid
Head of Sales

Successful Sales & service Transformation by Aethereus
Aethereus Team successfully developed & deployed the Salesforce platform for us. With an in-depth understanding of our needs, they were quick to implement the solution and sensitive to accommodate changes. They ensured success by providing much-needed training to our team. Overall, it has been a pleasure working with the Aethereus team!


Improved Sales Cycle Time

The newly structured process - from lead qualification to effective pipeline tracking to task and activity management to the finalisation of order helping improve the sales cycle time.

360-degree view of real-time data

The availability of a real-time analytical report helped the managing team to make strategic decisions for the future.

Increased Sales

18% increase in sales volumes

Increased Operational Efficiency

21% increase in Operational efficiency

Tracking Sales Productivity

Ability to measure Sales productivity by capturing and accounting for each action during the lifecycle of the customer.

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We partner with our clients to solve their most challenging customer experience problems by leveraging the power of Salesforce with cutting-edge technology and a design-led approach. We have been Salesforce Partner since 2019. 

Bridging educational gaps for underprivileged children

Aethereus as a part of its CSR initiative joins UPAY as a partner and makes a commitment to provide UPAY with certain learning equipment that aim to educate the underprivileged


children through Reach & Teach initiative. We strongly support this mission and envisions on removing disparities in the field of education and provide each child access to quality education by supporting the operations of UPAY learning center in Pune.

Welfare and Education initiatives to empower children affected by Farmer suicides

Aethereus partnered with Snehwan an NGO who works for children who lost their parents to farmer’s suicide. Aethereus supported SNEHWAN to build classrooms & to work for the welfare of SNEHWAN children to make them self-sufficient in their lives and help them upskill for their future career roles.

Empowering Acid Attack Survivors

The Brave Souls Foundation is a non-profit organisation established and led by acid attack survivors to prevent acid attacks, combat gender-based violence, and improve the welfare of survivors.

Aethereus has made a significant impact by supporting survivors through comprehensive assistance, offering vital resources such as medical, psychological, educational, financial, and legal support. This compassionate initiative encompasses a wide range of needs, including rehabilitation, access to food, essential medications, and secure shelter for these resilient survivors.

Empowering underpriviledge kids with Diwali workshops

Tara Mobile Creche (TMC), a non-profit organization, focuses on addressing the health and educational needs of children whose parents work on construction sites in Pune. Through the 'Aethereus Community Outreach' program, #TeamAethereus dedicated the day to candle making workshops, teaching sessions, and sharing goodies with the kids on the occasion of Diwali. Interacting with the remarkably talented kids, sharing experiences, listening to their stories, and witnessing the dreams in their eyes was a rewarding experience.

Blood donation drive on India’s 74 th republic day

Aethereus ringed in 74th Republic Day celebrations by organizing a blood donation camp to commemorate the sacrifice of our freedom fighters. More than 100+ participated in this drive collecting 250 units of blood, which used to help kids suffering from Thalassemia disease.

#TeamAethereus salutes all the rockstars who donated blood and impacted many lives to celebrate this festival. More power to you!

Paying way for a digital educational future

Aethereus has partnered with SOCH to make a meaningful impact on the lives of underprivileged children, ensuring they receive the necessary knowledge and education. Together, we've positively influenced the education of 200 children in Ghaziabad, by transforming Prathmik Vidyalaya first government school in Ghaziabad with fully digital classrooms. This marks a significant milestone in demonstrating how technology and education can collaboratively shape a brighter future for students in need.

Celebrating stories of 'Grit & Guts' with Pragati Foundation on Women’s Day

Aethereus 2023 Women’s Day theme was about celebrating the stories of ‘Grit & Guts’ from Pragati Foundation, a non-profit organization working to provide dignity to women from underprivileged communities. As a part of the Aethereus Outreach Program, it was humbling to listen to inspiring stories of their real struggles, their ‘Grit & Guts’ to march on and shine brilliantly with help from Pragati Foundation.  

Spreading Diwali joy with elderly at Silver home

Aethereus believes in fostering a sense of community and giving back, especially during times of celebration. In the spirit of Diwali, #TeamAethereus spent quality time with the old age people at Silver Homes, sharing smiles, laughter, and heartfelt conversations. We distributed delightful snacks and traditional diyas, illuminating not just their surroundings but also their spirits.

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The Need
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Expected Outcomes
Predict customers at risk – via smart AI predictions – based on their engagements history. Reduce attrition by 15% improved campaign outcomes

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The Need
Unified B2B Marketing journeys and insights across 12+ marketing channels


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Expected Outcomes
Identify unknown customers visiting website leveraging data from multiple sources and target them with AI powered lead scoring – leading to 50% improved campaign outcomes

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The Need
reate Customer 360 view across 50+ data sources to enable AI powered segmentation with data cloud

Aethereus leveraged Data Cloud for data profiling and harmonization across 50+ sources

Expected Outcomes
Unified view of customer journey across Marketing, Sales and Journey. AI powered campaign journeys leading to 2X improvement in targeting

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The Need
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Aethereus leveraged Einstein Next Best Action and Einstein for Service to leverage AI-powered case classification, next best actions and cognitive service replies

Expected Outcomes
24% improved CSAT due to ‘first time right’ responses, 32% improvement in agent productivity

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