Salesforce’s “AI+DATA+CRM” Empower Manufactures to Enhance Field Sales and Operational Efficiency

Salesforce’s “AI+DATA+CRM” Empower Manufactures to Enhance Field Sales and Operational Efficiency

In the dynamic world of manufacturing, staying ahead in field sales and operational efficiency is crucial. Salesforce has been at the forefront of this transformation, pioneering an innovative strategy known as “AI+DATA+CRM.” This is not just a buzzword; it’s a game-changer for manufacturers. Let’s explore how this powerful trio is revolutionizing the industry.


The Smart Assistant in Decision Making

Artificial Intelligence (AI) in Salesforce, bolstered by Einstein Analytics/Tableau, acts as a smart assistant, providing manufacturers with insights that are not just data- driven but also predictive and prescriptive. This level of intelligence, crucial in field sales, is pivotal where decisions need to be fast and accurate.

Predictive Analytics through Einstein Analytics:

This tool aids in forecasting sales trends, understanding market demands, and identifying potential leads. This predictive capability ensures that field sales teams, utilizing Forecast Dimensions, are always a step ahead, targeting the right customers at the right time.

Automated Customer Interactions

AI-driven chatbots and virtual assistants, coupled with Warranty Lifecycle Management, improve customer service, providing instant, 24/7 support. This enhances customer satisfaction and frees up human resources for more complex tasks related to Product Warranty and Asset Warranty details.

Enhanced Productivity

AI optimizes routes and schedules for sales representatives, ensuring maximum efficiency and minimal time wastage, integrating with sales agreement metrics and actuals.

BENEFITS through “AI” of Salesforce

Strategic Decision-Making and Sales Efficiency

Utilizing AI tools like Einstein Analytics for Predictive Analysis provides manufacturing firms with crucial insights for anticipating market trends and customer needs, enhancing strategic decision- making.

Comprehensive Customer Engagement

AI-driven solutions, such as chatbots and virtual assistants, facilitate Personalized Communication, improving customer engagement, satisfaction, and loyalty.

Omnipresent Customer Support through AI ensures queries are addressed consistently, contributing to improved customer service experiences and higher CSAT Scores.

Streamlining Manual Processes & Cost Efficiency

AI’s role in Automating Routine Tasks & Work flows frees up human resources for strategic work, increasing productivity and job satisfaction.

Through Optimized Resource Management, AI enhances the efficiency of sales route planning and resource allocation, reducing operational costs and boosting overall business efficiency.


The Backbone of Informed Decisions

In Salesforce, data is refined to perfection, playing a crucial role in informed decision- making. The integration of Salesforce Data Cloud capabilities significantly enhances this aspect, particularly in the manufacturing process.

Real-time Data Access

Sales teams get immediate access to inventory levels, production schedules, and customer information, crucial for on-the-spot decision-making in closing deals and managing customer expectations, supported by Account Forecasting.

Account Based Forecasting

Salesforce enables cross-departmental collaboration by centralizing data. Sales, marketing, and production teams can align their goals and strategies, leveraging Account Forecasting and Account Based Business insights.

Customized Reporting with enriched data

Salesforce’s detailed reporting helps in understanding market trends, customer behaviour, and sales performance, allowing manufacturers to tailor their strategies to meet specific market needs.

BENEFITS through “DATA” of Salesforce

Strategic and Informed Decision-Making

Gain immediate and informed decisions with Real-Time Insights, crucial in rapidly changing market environments.

Develop more effective outcomes through Data-Driven Strategies based on comprehensive data analysis.

Advanced Forecasting and Effective Planning

tilize data analytics for Accurate Forecasting in sales and market trends, crucial for inventory and supply chain management.

Enhance Risk Management capabilities by identifying and mitigating potential risks proactively with better data insights.

Enhanced Organizational Collaboration across Sales, Service & Marketing

Leverage a centralized data platform to provide Cross-Functional Insights, fostering collaboration and alignment across various departments for cohesive business strategies.


Building Stronger Business Relationships with Customers

Salesforce’s CRM, at its core, is about building and maintain customer relationship streamlined by the Salesforce’ Manufacturing Cloud’s out of the box features. Salesforce’s CRM, at its core, is about building and maintaining customer relationships, streamlined by the Salesforce’ Manufacturing Cloud’s out of the box features.

Enhanced Customer Engagement

The CRM system, offering a 360-degree view of the customer, enables personalized engagement strategies. This helps in building stronger, more loyal relationships, augmented by Warranty Management.

Streamlined Operations

Salesforce CRM streamlines operations, from lead management to after-sales service, reducing the sales cycle and improving the overall customer experience, enhanced by the comprehensive management of Sales Agreement.

Mobile Accessibility

With mobile access, sales teams can update and retrieve information on the go, ensuring that they’re always connected and informed, crucial for managing dynamic sales agreements and forecasts.

BENEFITS through “CRM” of Salesforce

Personalized and Targeted Customer Profiling

360-Degree Customer View: A comprehensive view of customer interactions and history enables personalized engagement and more effective relationship management and brand loyalty.

Streamlining Sales, Service and Marketing Processes

Efficient Lead & Account Management: CRM systems streamline the process of tracking and managing   leads,  improving   the   sales pipeline, service requests and customer feedbacks

Targeted Marketing Campaigns: Detailed customer data allows for more targeted and effective marketing campaigns.

Operational Efficiency

utomation of Sales Processes: CRM automates various sales processes, reducing manual efforts and increasing efficiency.

Mobile Accessibility: Access to CRM on mobile devices ensures that sales teams can stay connected and responsive while on the move.


A Strategic Imperative for Modern Manufacturers

Salesforce’s “AI+DATA+CRM” strategy is a strategic imperative for all modern manufacturers. By harnessing the power of AI, leveraging data and utilizing a robust CRM system, manufacturers can achieve unprecedented levels of efficiency, customer satisfaction, and innovation in their business.
As the manufacturing industry continues to evolve, Salesforce’s adaptive and forward-thinking approach will undoubtedly play a pivotal role in shaping its future. Manufacturers that embrace this technology will find themselves well-equipped to meet the challenges of tomorrow and beyond.

Harnessing Salesforce's AI+DATA+CRM for Manufacturing Excellence with Aethereus: A Focused Approach – How we can add value for you

Streamline Operations with Automation through Salesforce

Unlock efficiency in your manufacturing operations by automating key aspects of sales, service, and marketing processes. Aethereus can help identify critical areas for automation, enabling you to focus more on strategic initiatives and less on manual tasks.

Rapid Deployment with our Quick Starter Packs

Accelerate your Salesforce journey with Aethereus’ specialized starter packs for Sales, Service, and Manufacturing Cloud. We offer tailored solutions that can deliver a Minimum Viable Product (MVP) within 4-6 weeks, ensuring a swift and efficient implementation of your core requirements.

Enhance your Salesforce Functionality for Business Growth

Elevate your business processes with advanced Salesforce functionalities like Sales Agreements and Account-Based Forecasting. Aethereus’ expertise in these areas can significantly enhance your current operations, fostering growth and efficiency.

Get comprehensive Customer Insights with Data Cloud

Utilize the Salesforce Data Cloud to gain a 360-degree view of your customers. Aethereus can help you integrate and analyse customer data effectively, leading to more informed decision- making and a deeper understanding of your market.

Integration Architecture Optimization

Improve your existing integration architecture to ensure seamless operation and data flow. Aethereus’ technical expertise in Salesforce integration can enhance system interoperability, reliability, and performance.

We shall provide ongoing support for your Salesforce ecosystem:

Benefit from Aethereus’ continuous support and expertise in managing your Salesforce ecosystem. Our team is dedicated to assisting you with ongoing maintenance, updates, and optimizations to ensure your Salesforce platform remains robust and aligned with your evolving business needs.

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Bridging educational gaps for underprivileged children

Aethereus as a part of its CSR initiative joins UPAY as a partner and makes a commitment to provide UPAY with certain learning equipment that aim to educate the underprivileged


children through Reach & Teach initiative. We strongly support this mission and envisions on removing disparities in the field of education and provide each child access to quality education by supporting the operations of UPAY learning center in Pune.

Welfare and Education initiatives to empower children affected by Farmer suicides

Aethereus partnered with Snehwan an NGO who works for children who lost their parents to farmer’s suicide. Aethereus supported SNEHWAN to build classrooms & to work for the welfare of SNEHWAN children to make them self-sufficient in their lives and help them upskill for their future career roles.

Empowering Acid Attack Survivors

The Brave Souls Foundation is a non-profit organisation established and led by acid attack survivors to prevent acid attacks, combat gender-based violence, and improve the welfare of survivors.

Aethereus has made a significant impact by supporting survivors through comprehensive assistance, offering vital resources such as medical, psychological, educational, financial, and legal support. This compassionate initiative encompasses a wide range of needs, including rehabilitation, access to food, essential medications, and secure shelter for these resilient survivors.

Empowering underpriviledge kids with Diwali workshops

Tara Mobile Creche (TMC), a non-profit organization, focuses on addressing the health and educational needs of children whose parents work on construction sites in Pune. Through the 'Aethereus Community Outreach' program, #TeamAethereus dedicated the day to candle making workshops, teaching sessions, and sharing goodies with the kids on the occasion of Diwali. Interacting with the remarkably talented kids, sharing experiences, listening to their stories, and witnessing the dreams in their eyes was a rewarding experience.

Blood donation drive on India’s 74 th republic day

Aethereus ringed in 74th Republic Day celebrations by organizing a blood donation camp to commemorate the sacrifice of our freedom fighters. More than 100+ participated in this drive collecting 250 units of blood, which used to help kids suffering from Thalassemia disease.

#TeamAethereus salutes all the rockstars who donated blood and impacted many lives to celebrate this festival. More power to you!

Paying way for a digital educational future

Aethereus has partnered with SOCH to make a meaningful impact on the lives of underprivileged children, ensuring they receive the necessary knowledge and education. Together, we've positively influenced the education of 200 children in Ghaziabad, by transforming Prathmik Vidyalaya first government school in Ghaziabad with fully digital classrooms. This marks a significant milestone in demonstrating how technology and education can collaboratively shape a brighter future for students in need.

Celebrating stories of 'Grit & Guts' with Pragati Foundation on Women’s Day

Aethereus 2023 Women’s Day theme was about celebrating the stories of ‘Grit & Guts’ from Pragati Foundation, a non-profit organization working to provide dignity to women from underprivileged communities. As a part of the Aethereus Outreach Program, it was humbling to listen to inspiring stories of their real struggles, their ‘Grit & Guts’ to march on and shine brilliantly with help from Pragati Foundation.  

Spreading Diwali joy with elderly at Silver home

Aethereus believes in fostering a sense of community and giving back, especially during times of celebration. In the spirit of Diwali, #TeamAethereus spent quality time with the old age people at Silver Homes, sharing smiles, laughter, and heartfelt conversations. We distributed delightful snacks and traditional diyas, illuminating not just their surroundings but also their spirits.

Cards and Payment company based in USA

The Need
Unify data across Marketing, Sales, Service and legacy systems for AI powered Customer attrition prediction

Conduct Data cloud discovery and define integration architecture for creating C360 view. Foundation for cognitive churn prediction analysis

Expected Outcomes
Predict customers at risk – via smart AI predictions – based on their engagements history. Reduce attrition by 15% improved campaign outcomes

A professional services firm based in USA

The Need
Unified B2B Marketing journeys and insights across 12+ marketing channels


Leverage Data Cloud + Pardot + Datorama for AI powered segmentation and marketing channel optimization dashboards

Expected Outcomes
Identify unknown customers visiting website leveraging data from multiple sources and target them with AI powered lead scoring – leading to 50% improved campaign outcomes

A global commercial vehicle manufacturer

The Need
reate Customer 360 view across 50+ data sources to enable AI powered segmentation with data cloud

Aethereus leveraged Data Cloud for data profiling and harmonization across 50+ sources

Expected Outcomes
Unified view of customer journey across Marketing, Sales and Journey. AI powered campaign journeys leading to 2X improvement in targeting

Fleet Management Company in US

The Need
Improve agent productivity with AI powered suggestions and auto-responses

Aethereus leveraged Einstein Next Best Action and Einstein for Service to leverage AI-powered case classification, next best actions and cognitive service replies

Expected Outcomes
24% improved CSAT due to ‘first time right’ responses, 32% improvement in agent productivity

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