Top 4 AI Trends for 2024


The year 2023 marked a significant milestone in the realm of Artificial Intelligence, with technologies such as ChatGPT and Generative AI becoming more interwoven into the fabric of our daily lives and Predictive AI becoming part of mainstream everyday workflows. As we transition into 2024, several key trends are poised to shape the future landscape of AI. What does that mean for progressive organizations, that already have made significant technology investments?

Here’s our pick of top 4 trends that will set the AI tone in the coming year and their implications for an organization.

1. Generative AI comes of age in 2023, but industry use cases driven by private LLMs will take centre stage in 2024

2023 : The year of Generative AI, for consumers - and enterprises

In 2023, generative AI became a buzzword with a lot of hype around ChatGPT and it’s applications to create a new way of generating output and doing work. This has led to expectations among CXOs of a step change in productivity and employees fearing loss of jobs. Think of generative AI powered coding assistants, tutors and concierges  that can complement or replace humans.

2024 : Move to specialized Language Models (private LLMs and SLMs)

In 2024, we will move beyond the hype of generative AI and shift towards specialized LLMs. Organizations will likely invest in creating domain-specific, proprietary LLMs.

For example, BloombergGPT is specially trained on financial data and can help with a wide variety of financial industry tasks using NLP. Similarly Wendao,’s travel industry specific LLM is helping service agents save thousands of hours on a daily basis by providing contextual and relevant answers to customer queries.

Also, while LLMs are becoming experts at generic tasks, companies are focusing on development of light weight Small Language Models (SLMs) tailored for specific functions that demand high-performance outputs.

2. Traditional AI permeates core business functions

AI use cases penetrate deeper within business functions

Traditional Machine Learning models, encompassing Predictive Analytics and Deep Learning have now reached a level of sophistication that heralds their mainstream adoption. Progressive organizations are leveraging these matured models, delving deeper and embedding them further within their operational frameworks. As AI technologies like predictive machine learning, OCR and chatbots have matured, they are also finding deeper applications into core business functions – think of AI embedded use cases surfacing in day to day apps like emails or zero-touch invoice processing.

3. Consolidation of AI initiatives at Enterprise Level

From Siloed AI Pilots to Strategic AI Roadmap

2023 was a year where multiple AI pilots spawned across divisions and functions. CXOs will increasingly realize the need to consolidate these multiple initiatives for efficiency, manageability and compliance. Having a consolidated AI roadmap and reference architecture will enable technology and business leaders to formulate a unified AI vision for the organization by breaking the barrier of siloed AI initiatives. AI consolidation will also be critical to rationalize AI investments and standardize the adoption of AI technologies across the enterprise.

4. Data will continue to be the most important asset

And the Indispensable Fuel for AI

While the AI landscape at organizations evolve, the fundamental need for high-quality data as the lifeblood of AI initiatives remains unchanged. Organizations lagging in this area must invest in their underlying data architectures to harness the full potential of next-gen AI models.


Whether you are an early adopter or an organization looking to experiment with AI, Generative AI holds a lot of promise. Some of the trends outlined above will impact your decision making in 2024. Creating a framework to harness the power of AI will help organizations realize better ROI from their AI initiatives and align them with the strategic AI vision.

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Bridging educational gaps for underprivileged children

Aethereus as a part of its CSR initiative joins UPAY as a partner and makes a commitment to provide UPAY with certain learning equipment that aim to educate the underprivileged


children through Reach & Teach initiative. We strongly support this mission and envisions on removing disparities in the field of education and provide each child access to quality education by supporting the operations of UPAY learning center in Pune.

Welfare and Education initiatives to empower children affected by Farmer suicides

Aethereus partnered with Snehwan an NGO who works for children who lost their parents to farmer’s suicide. Aethereus supported SNEHWAN to build classrooms & to work for the welfare of SNEHWAN children to make them self-sufficient in their lives and help them upskill for their future career roles.

Empowering Acid Attack Survivors

The Brave Souls Foundation is a non-profit organisation established and led by acid attack survivors to prevent acid attacks, combat gender-based violence, and improve the welfare of survivors.

Aethereus has made a significant impact by supporting survivors through comprehensive assistance, offering vital resources such as medical, psychological, educational, financial, and legal support. This compassionate initiative encompasses a wide range of needs, including rehabilitation, access to food, essential medications, and secure shelter for these resilient survivors.

Empowering underpriviledge kids with Diwali workshops

Tara Mobile Creche (TMC), a non-profit organization, focuses on addressing the health and educational needs of children whose parents work on construction sites in Pune. Through the 'Aethereus Community Outreach' program, #TeamAethereus dedicated the day to candle making workshops, teaching sessions, and sharing goodies with the kids on the occasion of Diwali. Interacting with the remarkably talented kids, sharing experiences, listening to their stories, and witnessing the dreams in their eyes was a rewarding experience.

Blood donation drive on India’s 74 th republic day

Aethereus ringed in 74th Republic Day celebrations by organizing a blood donation camp to commemorate the sacrifice of our freedom fighters. More than 100+ participated in this drive collecting 250 units of blood, which used to help kids suffering from Thalassemia disease.

#TeamAethereus salutes all the rockstars who donated blood and impacted many lives to celebrate this festival. More power to you!

Paying way for a digital educational future

Aethereus has partnered with SOCH to make a meaningful impact on the lives of underprivileged children, ensuring they receive the necessary knowledge and education. Together, we've positively influenced the education of 200 children in Ghaziabad, by transforming Prathmik Vidyalaya first government school in Ghaziabad with fully digital classrooms. This marks a significant milestone in demonstrating how technology and education can collaboratively shape a brighter future for students in need.

Celebrating stories of 'Grit & Guts' with Pragati Foundation on Women’s Day

Aethereus 2023 Women’s Day theme was about celebrating the stories of ‘Grit & Guts’ from Pragati Foundation, a non-profit organization working to provide dignity to women from underprivileged communities. As a part of the Aethereus Outreach Program, it was humbling to listen to inspiring stories of their real struggles, their ‘Grit & Guts’ to march on and shine brilliantly with help from Pragati Foundation.  

Spreading Diwali joy with elderly at Silver home

Aethereus believes in fostering a sense of community and giving back, especially during times of celebration. In the spirit of Diwali, #TeamAethereus spent quality time with the old age people at Silver Homes, sharing smiles, laughter, and heartfelt conversations. We distributed delightful snacks and traditional diyas, illuminating not just their surroundings but also their spirits.

Cards and Payment company based in USA

The Need
Unify data across Marketing, Sales, Service and legacy systems for AI powered Customer attrition prediction

Conduct Data cloud discovery and define integration architecture for creating C360 view. Foundation for cognitive churn prediction analysis

Expected Outcomes
Predict customers at risk – via smart AI predictions – based on their engagements history. Reduce attrition by 15% improved campaign outcomes

A professional services firm based in USA

The Need
Unified B2B Marketing journeys and insights across 12+ marketing channels


Leverage Data Cloud + Pardot + Datorama for AI powered segmentation and marketing channel optimization dashboards

Expected Outcomes
Identify unknown customers visiting website leveraging data from multiple sources and target them with AI powered lead scoring – leading to 50% improved campaign outcomes

A global commercial vehicle manufacturer

The Need
reate Customer 360 view across 50+ data sources to enable AI powered segmentation with data cloud

Aethereus leveraged Data Cloud for data profiling and harmonization across 50+ sources

Expected Outcomes
Unified view of customer journey across Marketing, Sales and Journey. AI powered campaign journeys leading to 2X improvement in targeting

Fleet Management Company in US

The Need
Improve agent productivity with AI powered suggestions and auto-responses

Aethereus leveraged Einstein Next Best Action and Einstein for Service to leverage AI-powered case classification, next best actions and cognitive service replies

Expected Outcomes
24% improved CSAT due to ‘first time right’ responses, 32% improvement in agent productivity

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