From Sales and Service to SUCCESS The Salesforce Manufacturing Cloud transformation story.

From Sales and Service to SUCCESS. The Salesforce Manufacturing Cloud transformation story.

From Sales and Service to SUCCESS…

The Salesforce Manufacturing Cloud transformation story.

Part I


Entire manufacturing industry had been facing a multitude of technology and business challenges a decade ago. Some of the most common challenges were related to:

Supply chain management
On time connect with dealers and end customers
Faster & personalized customer service
Product quality and innovation
Regulatory compliance
Unification of customer data

The ultimate CRM solution to these challenges were Salesforce Sales Cloud and Service Cloud. While Salesforce Sales/Service Cloud offers a robust set of features and capabilities for sales/service management, it may face certain challenges when implemented for the manufacturing industry. Here are some challenges that organizations may encounter

Complex pricing and discounting processes
Real time production and inventory data
Complex product hierarchies and bill of material
Managing spare parts and inventory
Optimize scheduling, dispatching and tracking
Manage RMAs and track product repair histories
Part II


Manufacturing Cloud is a specialized industry solution developed by Salesforce specifically for the manufacturing sector. Manufacturing Cloud extends Sales Cloud and Service Cloud with industry-specific capabilities. It is designed to address the unique needs and challenges of manufacturers by providing a comprehensive set of tools and capabilities to streamline operations, optimize sales processes, and improve collaboration within the organization.

Some of the key features of Manufacturing cloud includes (above Sales and Service cloud)
Account-Based Forecasting
Sales agreement management
Order management
Production planning and scheduling
Warranty management
Service lifecycle
Asset Service Console
Real-time Insights and Analytics
Rebate management
Integration with wider ecosystem
Part III


Improved visibility and predictability on Sales agreements
Efficiently manage service contracts, warranties, and service-level agreements
Manage account and product forecasting accurately forecasting mobile app, opportunity splits
Create and track order effectively through Contracts, Sales order, Product and Price books, quotes
Get real time insights through advanced reporting features, purpose built & contextual analytics app
Incentivizing partners and customers through Rebate Management
Part IV


Original equipment manufacturers (OEMs)
Production suppliers
Distribution or aftermarket manufacturers
Process manufacturers
Oil and gas producers
Companies that manage run-rate, on-going or long-term business
Companies that want to manage their endto-end rebate incentive strategies
Part V


Understand existing customizations on Sales/Service Cloud
Map Manufacturing Cloud capabilities with organization’s business processes
Plan data migration from Sales/Service Cloud to Manufacturing Cloud effectively
Configure Manufacturing Cloud according to your organization’s business processes
Plan systematic organization change management process
KPIs to measure the performance of Manufacturing Cloud
Part VI


Aethereus is a 5X award winning Salesforce boutique specialized in deep Manufacturing processes. Following are some of the areas where we can help Reimagine your experiences thus Amplifying business impact:

Conduct health checks to determine the glide path to Manufacturing Cloud

Business Process benchmarking and optimization to understand white spaces in areas like sales agreements, account based forecasts

Enable Manufacturing Cloud with rich analytics and insights

Upgrade to newer Manufacturing Cloud features like service, warranty and preventive maintenance

Bridging educational gaps for underprivileged children

Aethereus as a part of its CSR initiative joins UPAY as a partner and makes a commitment to provide UPAY with certain learning equipment that aim to educate the underprivileged


children through Reach & Teach initiative. We strongly support this mission and envisions on removing disparities in the field of education and provide each child access to quality education by supporting the operations of UPAY learning center in Pune.

Welfare and Education initiatives to empower children affected by Farmer suicides

Aethereus partnered with Snehwan an NGO who works for children who lost their parents to farmer’s suicide. Aethereus supported SNEHWAN to build classrooms & to work for the welfare of SNEHWAN children to make them self-sufficient in their lives and help them upskill for their future career roles.

Empowering Acid Attack Survivors

The Brave Souls Foundation is a non-profit organisation established and led by acid attack survivors to prevent acid attacks, combat gender-based violence, and improve the welfare of survivors.

Aethereus has made a significant impact by supporting survivors through comprehensive assistance, offering vital resources such as medical, psychological, educational, financial, and legal support. This compassionate initiative encompasses a wide range of needs, including rehabilitation, access to food, essential medications, and secure shelter for these resilient survivors.

Empowering underpriviledge kids with Diwali workshops

Tara Mobile Creche (TMC), a non-profit organization, focuses on addressing the health and educational needs of children whose parents work on construction sites in Pune. Through the 'Aethereus Community Outreach' program, #TeamAethereus dedicated the day to candle making workshops, teaching sessions, and sharing goodies with the kids on the occasion of Diwali. Interacting with the remarkably talented kids, sharing experiences, listening to their stories, and witnessing the dreams in their eyes was a rewarding experience.

Blood donation drive on India’s 74 th republic day

Aethereus ringed in 74th Republic Day celebrations by organizing a blood donation camp to commemorate the sacrifice of our freedom fighters. More than 100+ participated in this drive collecting 250 units of blood, which used to help kids suffering from Thalassemia disease.

#TeamAethereus salutes all the rockstars who donated blood and impacted many lives to celebrate this festival. More power to you!

Paying way for a digital educational future

Aethereus has partnered with SOCH to make a meaningful impact on the lives of underprivileged children, ensuring they receive the necessary knowledge and education. Together, we've positively influenced the education of 200 children in Ghaziabad, by transforming Prathmik Vidyalaya first government school in Ghaziabad with fully digital classrooms. This marks a significant milestone in demonstrating how technology and education can collaboratively shape a brighter future for students in need.

Celebrating stories of 'Grit & Guts' with Pragati Foundation on Women’s Day

Aethereus 2023 Women’s Day theme was about celebrating the stories of ‘Grit & Guts’ from Pragati Foundation, a non-profit organization working to provide dignity to women from underprivileged communities. As a part of the Aethereus Outreach Program, it was humbling to listen to inspiring stories of their real struggles, their ‘Grit & Guts’ to march on and shine brilliantly with help from Pragati Foundation.  

Spreading Diwali joy with elderly at Silver home

Aethereus believes in fostering a sense of community and giving back, especially during times of celebration. In the spirit of Diwali, #TeamAethereus spent quality time with the old age people at Silver Homes, sharing smiles, laughter, and heartfelt conversations. We distributed delightful snacks and traditional diyas, illuminating not just their surroundings but also their spirits.

Cards and Payment company based in USA

The Need
Unify data across Marketing, Sales, Service and legacy systems for AI powered Customer attrition prediction

Conduct Data cloud discovery and define integration architecture for creating C360 view. Foundation for cognitive churn prediction analysis

Expected Outcomes
Predict customers at risk – via smart AI predictions – based on their engagements history. Reduce attrition by 15% improved campaign outcomes

A professional services firm based in USA

The Need
Unified B2B Marketing journeys and insights across 12+ marketing channels


Leverage Data Cloud + Pardot + Datorama for AI powered segmentation and marketing channel optimization dashboards

Expected Outcomes
Identify unknown customers visiting website leveraging data from multiple sources and target them with AI powered lead scoring – leading to 50% improved campaign outcomes

A global commercial vehicle manufacturer

The Need
reate Customer 360 view across 50+ data sources to enable AI powered segmentation with data cloud

Aethereus leveraged Data Cloud for data profiling and harmonization across 50+ sources

Expected Outcomes
Unified view of customer journey across Marketing, Sales and Journey. AI powered campaign journeys leading to 2X improvement in targeting

Fleet Management Company in US

The Need
Improve agent productivity with AI powered suggestions and auto-responses

Aethereus leveraged Einstein Next Best Action and Einstein for Service to leverage AI-powered case classification, next best actions and cognitive service replies

Expected Outcomes
24% improved CSAT due to ‘first time right’ responses, 32% improvement in agent productivity

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