Top Exciting Features from Pardot Spring ’22 Release

Salesforce waves goodbye to winter’21 in a most exciting way with the release of upcoming Pardot features for Spring’22. These features come as a lifesaver covering up many of the vents seen in Pardot. To learn more about these, deep dive into some of the blistering Pardot Spring release collections listed below.

1. Customize Pardot Form Styles in the Enhanced Landing Page Builder

The Enhanced Landing Page Builder has proven to be a boon for non-technical Marketers, but it had its limitations. With Spring ‘22 release, many of these limitations have been resolved.

Properties such as colors, fonts, margins, and much more to a Pardot form can be found inside the enhanced landing page builder. All these designing options can be viewed in the style tab, once a Pardot form is drag and dropped.

2. Build Faster with Page Layouts and Breadcrumbs in the Enhanced Landing Page Builder

We will now find new layout structures available in enhanced landing page builder which will help marketers design landing pages without breaking a sweat. We just have to browse them while selecting required components. These new breadcrumbs make it easy to edit and partition rows.

3. Create Custom Components for Email Template Builder

Custom components allow marketers to build a collection, which later can be used in email content builder sections through drag and drop feature without writing any HTML or CSS. This feature comes handy for creating content that is common for most of the assets.

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4. Push Emails from Lightning Experience to Automation Rules and Completion Actions

The gap is filled! Enhanced emails, built and managed with the Lightning email experience (drag-and-drop) were first available to use as list emails, later got available to use in Engagement Studio. Now we can ‘push’ enhanced emails to be used in automation rules and completion actions.

The button “Activate Email for Automation” will pave a way for Enhanced Emails to be used in Completion Actions and Automation Rules along with Engagement Studio.

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5. Prepare Pardot Automations for Email Privacy Change

Apple is rolling out new technologies to make email more private. Finding areas of usage of email opens across your Pardot account is tricky and time-consuming. But now Pardot includes an Audit page which shows an overview of Automations that depend on email opens. By using Open Rule Audit page, we can drop the priority email opens and can also look for other high-value metrics.

Where to find this feature? Go to Pardot Reports, navigate to Marketing Assets, then Automations, and click Open Rules. Click top-level metrics for engagement programs, dynamic lists, and automation rules to jump down to the related page section.

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6. Activate External Activity Objects for Automation More Easily

On the Marketing App Extension object home and the activities associated list, a new checkbox is added that allows us to rapidly modify the automation state of extensions or activity types. Previously, to update the automation status, we had to access the record. Administrators and developers have access to this functionality.

How can we get started with the setup?

Go to Marketing App Extensions from Marketing Setup. To modify an extension’s status, use the Active in Automations checkbox in the list view.

How can we change an activity type’s status?

To modify the status of an activity type, go to Marketing App Extension that is linked with it, and then click the action menu for the activity you wish to change. User may access the record for editing or activate the activity type for automations from here.

7. New Tracking and Consent JavaScript API

The updated API consists of methods for each phase of the page view tracking process, allowing us to modify how Pardot records page views. We can use an API to build our very own answers that meet our requirements and use cases

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8. Sender Field Was Changed in B2BMA Dataset

The struggle with Email Template Dataset Sender not getting populated correctly is over!!! Now, one can view the specified user, which brings a huge relief because earlier the Sender field was sometimes left blank. It applies to Pardot Plus, Advanced, Premium along with Pardot Pro and Ultimate editions with the B2B Marketing Analytics add-on. And it is already available!!!

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9. Improved Thresholds for Metrics Guard Filtering

We already know that the Metrics Guard for email is a saviour when it comes to keeping the engagement data clean. So those marketers who love Metrics Guard, then there is some good news for them! Pardot now comes with improved filtering thresholds. And again, it applies for all Pardot editions. So lets sit back and relax as Metrics Guard serves!

10. Visitor Filters Apply Retroactively

How do marketers protect their Email reports from Non-human Activity? Yes, Visitor filters is one of the ways to could achieve this. With this release, Pardot has gone one step ahead and made these filters retroactive. So, now one can filter activities from visitors who became associated with the IP address or hostname up to 90 days before the filter was created. Isn’t that great?

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11. Using Einstein Engagement Frequency to avoid sending emails to Saturated contacts

Instead of relying on dynamic lists that capture prospects who have been sent ‘x’ number of emails in the last 1 week or 1 month, Salesforce is now coming up with inbuilt AI-powered model for this feature. As soon as the model has enough data for training, it will get activated and show the frequency category on prospect record. Once the frequency category starts appearing, users can use the new default field ‘Einstein Engagement Frequency’ in dynamic list rules as well as Engagement Studio rules.

For example, a dynamic list can capture all prospects who are saturated and should be suppressed from sends. This feature hence avoids unnecessary unsubscribes and results in better email engagement

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12. Einstein Account Tier Field available in Automations

In Summer ’21 release Salesforce had come up with the feature where AI-powered algorithm will look at engagement data from Pardot and conversion data from CRM, to indicate key accounts. Each account was tiered as A, B, C or D, with A signifying the most likely account to close. With Spring ’22 release, Salesforce is going one step ahead to allow segmentation and automation on these tier values in Pardot. To achieve this, the Account Tier field needs to be mapped to a custom field in Pardot Settings. This field can now be selected in automation rules and dynamic lists

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Bridging educational gaps for underprivileged children

Aethereus as a part of its CSR initiative joins UPAY as a partner and makes a commitment to provide UPAY with certain learning equipment that aim to educate the underprivileged


children through Reach & Teach initiative. We strongly support this mission and envisions on removing disparities in the field of education and provide each child access to quality education by supporting the operations of UPAY learning center in Pune.

Welfare and Education initiatives to empower children affected by Farmer suicides

Aethereus partnered with Snehwan an NGO who works for children who lost their parents to farmer’s suicide. Aethereus supported SNEHWAN to build classrooms & to work for the welfare of SNEHWAN children to make them self-sufficient in their lives and help them upskill for their future career roles.

Empowering Acid Attack Survivors

The Brave Souls Foundation is a non-profit organisation established and led by acid attack survivors to prevent acid attacks, combat gender-based violence, and improve the welfare of survivors.

Aethereus has made a significant impact by supporting survivors through comprehensive assistance, offering vital resources such as medical, psychological, educational, financial, and legal support. This compassionate initiative encompasses a wide range of needs, including rehabilitation, access to food, essential medications, and secure shelter for these resilient survivors.

Empowering underpriviledge kids with Diwali workshops

Tara Mobile Creche (TMC), a non-profit organization, focuses on addressing the health and educational needs of children whose parents work on construction sites in Pune. Through the 'Aethereus Community Outreach' program, #TeamAethereus dedicated the day to candle making workshops, teaching sessions, and sharing goodies with the kids on the occasion of Diwali. Interacting with the remarkably talented kids, sharing experiences, listening to their stories, and witnessing the dreams in their eyes was a rewarding experience.

Blood donation drive on India’s 74 th republic day

Aethereus ringed in 74th Republic Day celebrations by organizing a blood donation camp to commemorate the sacrifice of our freedom fighters. More than 100+ participated in this drive collecting 250 units of blood, which used to help kids suffering from Thalassemia disease.

#TeamAethereus salutes all the rockstars who donated blood and impacted many lives to celebrate this festival. More power to you!

Paying way for a digital educational future

Aethereus has partnered with SOCH to make a meaningful impact on the lives of underprivileged children, ensuring they receive the necessary knowledge and education. Together, we've positively influenced the education of 200 children in Ghaziabad, by transforming Prathmik Vidyalaya first government school in Ghaziabad with fully digital classrooms. This marks a significant milestone in demonstrating how technology and education can collaboratively shape a brighter future for students in need.

Celebrating stories of 'Grit & Guts' with Pragati Foundation on Women’s Day

Aethereus 2023 Women’s Day theme was about celebrating the stories of ‘Grit & Guts’ from Pragati Foundation, a non-profit organization working to provide dignity to women from underprivileged communities. As a part of the Aethereus Outreach Program, it was humbling to listen to inspiring stories of their real struggles, their ‘Grit & Guts’ to march on and shine brilliantly with help from Pragati Foundation.  

Spreading Diwali joy with elderly at Silver home

Aethereus believes in fostering a sense of community and giving back, especially during times of celebration. In the spirit of Diwali, #TeamAethereus spent quality time with the old age people at Silver Homes, sharing smiles, laughter, and heartfelt conversations. We distributed delightful snacks and traditional diyas, illuminating not just their surroundings but also their spirits.

Cards and Payment company based in USA

The Need
Unify data across Marketing, Sales, Service and legacy systems for AI powered Customer attrition prediction

Conduct Data cloud discovery and define integration architecture for creating C360 view. Foundation for cognitive churn prediction analysis

Expected Outcomes
Predict customers at risk – via smart AI predictions – based on their engagements history. Reduce attrition by 15% improved campaign outcomes

A professional services firm based in USA

The Need
Unified B2B Marketing journeys and insights across 12+ marketing channels


Leverage Data Cloud + Pardot + Datorama for AI powered segmentation and marketing channel optimization dashboards

Expected Outcomes
Identify unknown customers visiting website leveraging data from multiple sources and target them with AI powered lead scoring – leading to 50% improved campaign outcomes

A global commercial vehicle manufacturer

The Need
reate Customer 360 view across 50+ data sources to enable AI powered segmentation with data cloud

Aethereus leveraged Data Cloud for data profiling and harmonization across 50+ sources

Expected Outcomes
Unified view of customer journey across Marketing, Sales and Journey. AI powered campaign journeys leading to 2X improvement in targeting

Fleet Management Company in US

The Need
Improve agent productivity with AI powered suggestions and auto-responses

Aethereus leveraged Einstein Next Best Action and Einstein for Service to leverage AI-powered case classification, next best actions and cognitive service replies

Expected Outcomes
24% improved CSAT due to ‘first time right’ responses, 32% improvement in agent productivity

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